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'Next Lexus F' teased ahead of Detroit debut

We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.

Lexus LF-SA Concept leaks its mini self ahead of Geneva

What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350