2004 Lexus Gx 470 on 2040-cars

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BMW-Toyota partnership to spawn hybrid supercar

BMW and Toyota inked a partnership some time ago to develop green technology, and while we were excited by the idea of a reborn Supra with BMW's carbon fiber reinforced plastic slashing the curb weight or an ultra-efficient, hybridized 1 Series, the joint efforts have been rather limited. That's set to change, though, according to a report from Australia.
Motoring reports that the partners have come to terms on a sports car. And not just any sports car, but a lightweight, hybridized model, with a six-figure price tag. Lending a bit of street cred to that idea is the site's claim that Toyota is currently carrying out durability testing on the BMW i8. According to the site, the new model will slot into the spot left by the Lexus LFA, although based on the language used, it's unclear if this is the Tokyo-bound vehicle we mentioned several months ago.
Details on this potential car are limited, although Motoring claims it will use a Toyota hybrid system mated up to a BMW gas engine - likely the 4.4-liter, twin-turbo V8 found in the M5 and M6. That sounds pretty amazing to us, but we'd still advise taking this with a grain of salt. What would you like to see out of a joint-venture supercar from Toyota and BMW? Let us know in Comments, and have your say on the prospects of a hybridized, twin-turbocharged V8.

Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.