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Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus IS F avoids cancellation, priced from $63,350*

Ever since the redesigned Lexus IS hit the scene, we've been wondering about the 416-horsepower IS F model, and now we finally have some answers. For 2014, the IS F carries over with the previous bodystyle, and Lexus gives its sport sedan some small changes to go with a higher starting price of $63,350 (*not including $910 for destination) when it goes on sale in October. Compared to the 2013 model (shown above), the price has risen by $1,600.
For that extra money, buyers will get a couple styling changes like the new carbon fiber decklid spoiler and LED fog lights, as well as some minor interior updates like headrests embossed with the "F" logo, Alcantara trim added to the door panels and center console cover, semi-aniline leather replacing the black leather and black Alcantara seat-inserts added to cars equipped with the red leather seats.
The price hike for the IS F is considerably higher than the rest of the 2014 IS lineup such as the $885 increase for the new IS250 and the $855 drop for the IS350 while pricing for both IS Convertible models (IS250C and IS350C) went up by $100 each. Speaking of price increases, Lexus has also increased its destination charge slightly from $895 up to $910.