2016 Lexus Gs 350 on 2040-cars

Auto blog

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

2020 Lexus RC F adds hardcore Track Edition and lots of carbon fiber

There's a shortage of high-performance naturally aspirated V8 engines in the United States these days. Fortunately, Lexus sees fit to keep its 5.0-liter V8 in production for the foreseeable future, updating it for 2020 and packaging it inside a revised RC F sports coupe. In its latest guise, the 5.0 spins out 472 horsepower and 395 pound-feet of torque, increases of 5 ponies and 6 lb-ft over the previous version. The RC F gets slightly revised styling for 2020 that includes minor updates to the headlights, taillights, and front and rear fascias. Underneath the skin, the coupe benefits from hollow half shafts, aluminum suspension bits, a lightened intake manifold, and a smaller air conditioning compressor all in a bid to save weight. Custom Michelin Pilot Sport 4S tires, a numerically higher rear axle ratio and the addition of a simple launch control system – press the brake, floor the gas, drop the brake – allows the 2020 RC F to hit 60 miles per hour in 4.2 seconds. 2020 Lexus RC F Track Edition View 30 Photos The biggest change for the RC F is the addition of a Track Edition for 2020. It's immediately recognizable by its massive carbon fiber rear wing and lower front spoiler. That fixed rear wing is lighter than the active spoiler of the standard RC F while simultaneously adding up to 58 more pounds of downforce and reducing drag. The hood, roof, rear-seat partition, and a bumper reinforcement are also made from carbon fiber. Other lightweighting bits include a titanium muffler and tailpipes, carbon ceramic brake rotors from Brembo, and 19-inch forged wheels from BBS. It all adds up to a 176-pound weight loss compared to the current RC F. Although the engine is unchanged from other 2020 RC F models, the weight reduction drops the 0-60 time down to 3.96 seconds. We don't yet have pricing for the 2020 RC F or the upgraded Track Edition, but Lexus says production will begin in the second quarter of 2019. Check out both versions of the 2020 RC F in our high-res image galleries above. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus ends partnership with Weinstein Co. and 'Project Runway'

Lexus has been a long-time sponsor of fashion reality competition show Project Runway, providing a car to the contest's winner and sponsoring at least one specific "challenge" per season. Only last week, a Lexus NX 200t was featured and used as inspiration for the remaining group of fashion designers. This would seem to be the last season that will happen, however, as Lexus has ended its partnership with the show's production company, Weinstein Co., after sexual harassment allegations leveled at Harvey Weinstein. "Lexus has chosen to terminate its agreement with The Weinstein Company that saw the luxury automaker working with the film studio on certain film and television projects," a company spokesperson wrote in a statement to Reuters. Last week, Lexus indicated it was "evaluating" its relationship with Weinstein Company. One would imagine this delay was the result of that week's episode featuring Lexus substantially more than usual. Related Video: