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Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."

2015 Lexus LS gets tiny tweaks to try to keep up in LA

The 2015 model-year updates for the LS are certainly minor, but at least Lexus isn't letting its flagship sedan languish completely. The biggest change for the revised model is an improved infotainment system with an updated navigation and dynamic guidelines for the backup camera. Lexus' Enform App Suite also allows owners to remotely control some of the vehicle's functions, including the door locks, ignition and climate control settings. Among the litany of incredibly small tweaks, the dome lights now use LEDs, and the F Sport model that includes features like a sport-tuned air suspension and 19-inch forged wheels gets an added badge at the rear. The changes have increased the turning circle by 3.9 inches for models with the standard suspension and 18-inch wheels. All of the changes are definitely minor, but hopefully they'll sustain the posh motor until its next iteration is ready. 2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend - New Multimedia System for 2015 - Lexus Enform App Suite Upgraded - Upgraded Backup Camera With Dynamic Gridlines - F SPORT Model With Special Suspension, 19-inch Wheels, Brembo Brakes October 16, 2014 History seems to be repeating itself. The Lexus LS upended the luxury segment a quarter-century ago, and one reason was that it made a powerful V8 engine standard when it was a very expensive extra-cost option in some European models and not even available in others. Just change the year to 2015, and the situation seems to be replaying. A supremely smooth, standard 386-horsepower 4.6-liter V8 teamed with an eight-speed automatic transmission is only one facet of the 2015 Lexus LS 460, though undeniably, it's the one whose benefit you feel quite strongly during a road test. Nearly silent acceleration remains a hallmark aspect of driving a Lexus LS, which also offers the option of a more engaging driving experience with the F SPORT Package. A wide range of model choices also make the Lexus LS a standout. The LS 460 comes in regular and long-wheelbase versions, each with the further choice of rear-wheel drive or all-weather drive (360 hp with AWD). The ultimate Lexus flagship sedan remains the LS 600h L hybrid with 438 total system horsepower from a 5-liter V8 paired with an electric motor and all-weather drive. New for 2015, the LS gains a new multimedia system. The multimedia system, accessed through the navigation screen, provides a multitude of capabilities.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.