2010 Lexus Gs 350 on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Finally, Lexus has a sick-looking crossover concept

So, Lexus isn't playing it safe. The Japanese luxury brand revealed a concept called the UX that will be revealed at the Paris Motor Show, and to say it's eye-catching is an understatement. It looks like one of those new-fangled, coupe-styled SUVs, along the lines of the BMW X6, though Lexus isn't explaining exactly what the UX is. It nebulously says the concept is meant to appeal to a "progressive, urban audience living in a connected environment." Sounds like an X6-, or perhaps an X4-fighter, to us. Oh, and probably with Wi-Fi. As you can see, the UX has massively flared fenders (which add an off-road vibe), a raked roofline and huge wheels. Pretty concepty, in other words. Like the NX SUV, which debuted as a concept then went into production largely unchanged, the UX has a lot of angles and curves. Like the NX, it will probably be divisive at first but a strong entry in the crossover segment if it makes it to production (we think it will). Lexus only released this rear three-quarters shot, so we'll have to wait to see what the front looks like. We'd expect Lexus' spindle grille and some snazzy LED lights. Inside, the UX "showcases imaginative technologies for an immersive driver experience, while the interior marries traditional craftsmanship with high-tech manufacturing techniques," Lexus says. Translation: It will be really digital inside with some wood, carbon-fiber, or fancy plastic trim. It debuts Sept. 29 in Paris. Related Video: Design/Style Paris Motor Show Lexus Crossover SUV 2016 paris motor show lexus ux

Lexus talks LFA successor

Did you just miss out on purchasing one of the 500 Lexus LFA supercars built between 2010 and 2012? "No big deal," you're probably thinking, "I'll just wait until the next time Lexus builds a supercar." Well, we're afraid that you'll be waiting quite a long time. And by long time, we mean about 30 years.
That's according to a report from Bloomberg, which indicates that yes, Lexus is looking at a follow-up to the V10-powered, carbon-fiber-bodied LFA.
"Akio [Toyoda] believes that every generation deserves to have a car like an LFA, so we're building an LFA for the generation we have today," Lexus Executive Vice President Mark Templin told Bloomberg. "At some point, there may be another special car for another generation."