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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

2015 Lexus NX offers bold design, compact luxury

Meet the all-new NX, Lexus' entry into the space occupied by the likes of the BMW X1 and Mercedes-Benz GLA. Based off the LF-NX Concept and sharing much of the design language seen on the polarizing IS sedan, the NX looks to be a rather sporty Lexus crossover.
The big news here is under the hood: the NX will be the first Lexus to use a turbocharged engine. That's right, a 2.0-liter, turbocharged four-cylinder can be found in both the NX 200t and NX 200t F Sport. There will also be an NX 300h, and if Lexus' nomenclature remains consistent, we already know all about that one. As of right now, there aren't a lot of details on either powertrain, although with the NX's Beijing debut still over a week away, here's hoping we know more soon.
As for that design... well, we're waiting to see it up close. The initial reaction from the Autoblog team has been mixed so far. Like the IS, there are plenty of sharp angles, while the front is dominated by the brand's spindle grille. Lexus' designers have refined the shape of the headlights, giving them a cleaner overall look than on the pioneering IS. In back, LED taillights come standard. According to Lexus, 17-inch wheels are the base rollers, while 18s are optional.

Lexus rounds out the LS line with 500h hybrid

The 2018 Lexus LS range will feature a full hybrid LS 500h version, which will be presented to the public at the Geneva Motor Show in March. The LS 500h is expected to use a 3.5-liter naturally aspirated V6, also seen in the LC 500h coupe. The platform sibling LC 500 coupe does have an available V8 version in its non-hybrid guise, but perhaps Lexus has seen fit to equip only the sportier coupe with an eight-cylinder – a major deviation from the previous V8-only LS series bloodline. The earlier LS 600h was the first production full hybrid vehicle with a V8 engine, producing 439 horsepower; since the LC 500h's hybrid powertrain only produces 354 hp, the earlier car is likely to remain the horsepower king. The coupe still hits 60 mph under five seconds, so the big sedan should also be able to move briskly. Almost 30 years have passed since Toyota unveiled its Lexus luxury brand and the LS 400 flagship, as the UCF10 body LS 400's design was locked in spring 1987 and the wraps came off in January 1989. The LS 400 of those days was often deservedly revered, and in the following decades it has spawned numerous new generations of high-end Lexus LS sedans. But in case the latter-day LS models have become just a touch too Camry- or Avalon-like, the 2018 version should bring a new edge. Related Video: News Source: LexusImage Credit: Lexus Green Geneva Motor Show Lexus Hybrid Luxury lexus ls