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2016 Lexus RX sharpens up for round four

Go back a couple of decades and no one would have heard of a luxury crossover. Most of the benefits of a luxury sedan and an SUV with few of the drawbacks? Unheard of. Then 1997 rolled around and two vehicles changed the face of the industry forever. One was the Mercedes M-Class. The other was the Lexus RX. And both have seen their successors unveiled at the New York Auto Show this week. The new Mercedes GLE that takes the place of the M-Class, we've already brought you from the floor of the Javitz Center. Now it's time for its Japanese rival. Now entering its fourth generation, the new RX is distinguished from its predecessors with a far more revolutionary design than that which separated the previous three: It's altogether more angular, more recognizable, more... Japanese – from the oversized spindle grille to the sharp taillights and at every pointy point in between. Of course it's not quite as edgy as its kid brother, the NX, but it has to appeal to a more conservative customer base. They'll get to choose once again between the RX 350 with conventional V6 and the RX 450h with its hybrid powertrain, both of which have been upgraded to produce 300 horsepower. The interior has likewise been updates as well, with more space and enhanced equipment. All of which ought to help the RX remain the top seller for Toyota's luxury division. Related Video:

Lexus NX debuts in turbocharged and hybrid guise

Lexus showed off its polarizing new NX at the 2014 Beijing Motor Show, trotting out both the turbocharged 200t model (Lexus' first production turbo) alongside the hybrid-powered 300h.
We still don't know a great deal about the turbocharged model, aside from the fact that the engine underhood is a 2.0-liter four-cylinder, although we're hoping to get details sooner rather than later. For reference, the 2.0-liter turbo in the BMW X1 pumps out 240 horsepower while the four-pot turbo in the Mercedes-Benz GLA250 turns out 208 horsepower, which leads us to think we should expect the Lexus to fall somewhere between these two figures.
If Lexus' naming strategy in the past rings true here, though, we can confidently say the 300h will use a 2.5-liter four-cylinder Atkinson cycle engine with an electric motor and lithium-ion battery, just like the Lexus ES300h and Toyota Avalon Hybrid. That should mean around 200 system horsepower and well over 30 miles per gallon, although it's probably too early to predict economy with any degree of certainty.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350