2006 Lexus Gs 300 on 2040-cars

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Lexus teases Frankfurt Motor Show concept... is it the RC Coupe?

With the teaser image of the concept car above and the announcement that Lexus will be premiering it to the world at the Frankfurt Motor Show on Tuesday, September 10, you know pretty much what we know. The Japanese luxury brand has decided to to say nothing more. Picture sleuthers have, however, suggested that it is a conceptual preview of either the RC Coupe or the hotter RC-F that will be revealed in Tokyo, or, less likely, the coming NX crossover - and that covers all the bases that we know of.
Along with that, Europeans will get to lay eyes on the GS 300h for the first time, the sport sedan powered by Lexus' 2.5L hybrid powertrain. You'll find a skosh more information in the press release below.

Lexus electric concept car teased ahead of reveal next week

Lexus released another teaser for its upcoming unnamed concept car and also gave us an official release date. A digital world premiere is scheduled to take place on Tuesday, March 30, at 7 p.m. EDT. No new information was revealed, but the new teaser photo and video (found on Lexus’ site here) give us a better idea of what's coming. The shadowing makes it difficult to pin down, but this concept's silhouette already has us intrigued. It has the body shape of a sportback, but the ride height of a crossover.  Its nose is rather upright, and the quick view of the front reveals that the spindle grille is gone. However, some semblance of the spindle grille shape might remain — itÂ’s tough to tell in the dark shadows Lexus left us to look through, but there are jagged edges aplenty. Any kind of a massive front opening wonÂ’t be necessary for cooling, though, because this Lexus is electric. Lexus is showing off its LED lighting skills in this concept, as we can easily see some seriously exotic headlights and a light-up Lexus badge in front. Around back, thereÂ’s a similarly intriguing dashed taillight design. The gently sloping greenhouse looks like an aerodynamic design, hinting more at the electric nature of the car than we picked up on previously. We can still see the little spoiler in the back that the previous photo revealed, and the strange fin is in place, too.  Make sure to swing back in a weekÂ’s time to see the future of Lexus be fully revealed and learn all the details of what electric machine is coming our way. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.