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This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:

Lexus to debut small hybrid CUV at 2014 Geneva Motor Show

Following rumors that Lexus has been working on a small crossover to slot below the RX (pictured), Automotive News Europe reports that the production-ready CUV will bow at the 2014 Geneva Motor Show next March. Later this year, Lexus will preview this new crossover by way of a concept car at the Tokyo Motor Show in November.
According to the report, this new crossover will be a hybrid, and will ride on the smaller architecture that underpins the Toyota RAV4. Specific details have not been confirmed, but AN states that the entry-level CUV will be powered by the same 2.5-liter gasoline-electric drivetrain found in the Lexus ES 300h. Since Toyota will evidently be taking the time to hybridize the platform, we can't help but assume that it will eventually build a second-gen RAV4 EV.
Either way, with the small luxury CUV segment heating up, Lexus is likely smart to offer a player in this space. Until now, there has not been a Lexus crossover below the RX, and this new model will compete with other new players in the class including the BMW X1 and Audi Q3.

Lexus builds an actual hoverboard [w/video]

Sometimes a story comes along that your heart desperately wants to be true, but every brain cell is screaming that something is amiss. For one of the best examples of this in recent memory, take a good look at the Lexus Hoverboard. Despite seeming like pure science fiction, the company vehemently claims this vision of the future isn't a joke or a hoax. It all seems so hard to believe, though. Like us, your first question is probably how this thing works if it is real. Unfortunately, Lexus is being very cagey with the details at this time. The Hoverboard allegedly runs on "magnetic levitation with liquid nitrogen-cooled superconductors and permanent magnets." That's all we know for the moment, but the Japanese automaker claims to be working with "experts in super-conductive technology." While not the first functioning hoverboard, this one can apparently work on concrete, based on the teaser video. The company's spokespeople aren't giving away any of the tricks, either. "It is indeed real. We have worked with companies to make this happen, and there will be more demonstration of this later this summer," Nik Pearson, Press Relations Manager for Toyota and Lexus in the UK, said to Autoblog. "The technology mentioned in the release is accurate." According to Lexus, the Hoverboard prototype is being tested in Barcelona. So any readers in the Spanish city should keep an eye out for someone floating by. Get any Back to the Future 2 dreams out of your head right now, though. The company is clear that this thing isn't going on sale. Pearson also reiterated that point to Autoblog: "Don't expect it in showrooms any time soon." The teaser video below shows off more of the board but still raises a lot of questions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. LEXUS CREATES ADVANCED HOVERBOARD Design and technology collaboration achieves creative breakthrough for new Lexus Amazing in Motion project A Lexus has always been a vehicle that rides on wheels, in contact with the ground. Until now. This summer a new Lexus takes flight, bringing the stuff of science fiction closer to real world fact. Lexus has worked with experts in super-conductive technology to create one of the most advanced Hoverboards the world has seen. The concept is the fourth project in its Amazing in Motion campaign, demonstrating its commitment to pursuing new possibilities in advanced design and technology.