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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Lexus LF-LC Concept goes blue, remains happy

Until the day when we can see a production version of the Lexus LF-LC Concept, we'll just make do with seeing the sleek two-door in different colors for now. After first showing us the car in a Candy Apple Red color at the Detroit Auto Show, Lexus has brought its LF-LC Blue (in a deep ocean blue) from Down Under to LA.
Aside from the new color, there's nothing new for us to see here. That means we were still ogling over its flowing body lines, impressed by its 500-horsepower hybrid drive system and looking forward to possibly seeing the car go into production.

Lexus LF-SA Concept leaks its mini self ahead of Geneva

What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show