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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Google is hiring autonomous car testers in Arizona

If you're in Arizona, Google is hiring for a gig that could be a good alternative to doing Uber. The job entails test driving an autonomous car around the state for $20 an hour, six to eight hours a day. You'll still need to know how to actually drive to be able to take the wheel if needed. But since your role is testing out the big G's new technology, you're expected to provide the engineering team "concise written and oral feedback," submit daily reports and document any test or procedure performed. That's why even though Google isn't looking for any "particular type of person," it wants people with bachelor's degrees and excellent communication skills. If you're applying because you want to go on a road trip inside one of Google's compact cars, though, we're afraid you'd be sorely disappointed. You'll be testing the tech titan's self-driving technology on a Lexus like the one in the image above. Related Video: This article by Mariella Moon originally ran on Engadget, the definitive guide to this connected life.

Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.