2021 Lexus Es on 2040-cars

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Lexus RC F and SI swimsuit model Lisalla Montenegro compare flowing lines

Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
If the car doesn't turn heads, Lexus can at least be sure that Sports Illustrated swimsuit model Lisalla Montenegro will, in its latest video. Of course, phrases like, "Hair by over 383 pound-feet of torque," and, "Goosebumps by an aggressively tuned exhaust note," don't really mean anything, but most of the people watching the video aren't going to be reading the copy, anyway. Instead, they will either be focused on the attractive woman or the cool car. Maybe both. Scroll down to check out the video.

Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.

Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."