2014 Lexus Es 350 Base on 2040-cars

Auto blog

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

2017 Lexus Model Year Preview and Updates

As the market for luxury and near-luxury vehicles continues to expand, Lexus intends to grow its already-dominant share; new entries and updates to existing models reflect that. Biggest news for this calendar year – if not the 2017 model year – is unquestionably the introduction of the 2018 LC 500 - pictured above - and LC 500h, high-performance 2+2 coupes powered by either a blazing 5.0-liter normally aspirated V8 (LC 500) or full-hybrid system (LC 500h). Complementing their spring intro is the arrival of a redesigned LS 500 sedan, also making its debut as a 2018 later in this calendar year. LEXUS CT 200h: Lexus' hybrid hatch, nearly invisible from a marketing standpoint, receives new colors in 2017: Atomic Silver Caviar, Autumn Shiver and Blue Vortex Metallic. ES: The various ES trims, including the hybrid, incorporate the Lexus Safety System+ as standard equipment. Display Audio adds the Scout GPS link and all trims receive rain-sensing wipers. GS: Lexus' 5 Series weapon, sold in four variants – 200t, GS 350, GS 350 AWD and GS 450h – incorporates the Lexus Safety System+ as standard, offers a limited-slip differential option for the GS 350 RWD and supplies navigation on the 200t free of charge. IS: The compact Lexus four door receives an in-your-face refresh. A new front fascia, headlamps and wheel designs constitute the significant updates. Inside, the infotainment screen is enlarged, and the Lexus Safety System+ is made standard. LC: Lexus' 2+2 halo is all-new, and comes in two variants: LC 500 is V8-powered, while the LC 500h is equipped with a V6 and fully hybrid integration. The coupe is in Lexus showrooms by May, 2017. LS: The 2017 LS drove into the model year with minimal changes. The big news is the introduction of an all-new 2018 LS in the fourth quarter of this year. RC: Lexus' four-place coupe receives new wheel finishes on both 18-and-19-inch wheels, as well as available triple-beam LED headlamps. In the RC 350 performance dampers are made standard, and in all models the Display Audio receives a Scout GPS link. GX: Little substantive news for the Lexus GX SUV, but heated/ventilated front seats are available as a standalone option, and second-row captain's chairs are standard on the Luxury trim and available on Premium. Finally, the GX receives an optional Sport Design Package, a set of cosmetic upgrades targeting those with a taste for urban adventure.