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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

8 things you should know about the Lexus LC 500h powertrain

Lexus unveiled the LC 500h today in The Netherlands, and I got to take a look inside its new hybrid system. On one hand it seems like a box of magic – it combines two seemingly incompatible transmission types into one package. But that's also the ingenious simplicity of the thing. We don't have all of the details on how it all works yet, but here's a rundown of the high points.Efficient business in front, low-key party in the back. What makes it all work is the mullet of transmissions. For the new hybrid transmission, Lexus used the Toyota Hybrid Synergy Drive/Lexus Hybrid System – which consists of an e-CVT with a planetary gearset and two electric motors (one for charging the battery, the other for motivation and regen) – and grafted a conventional four-speed automatic onto the back. The two units actually coexist in one package, with the e-CVT making things efficient and the automatic expanding the capabilities. So at the low end, the system can deliver more torque, and the engine can also run at lower rpm on the highway. It's all thanks to those fixed gear ratios, and it's surprisingly simple.Except it's not that simple. This is where the virtual gear ratios come in. Like current Lexus hybrids, the system has ratios it can call up with the e-CVT. In this case, there are six virtual ratios to complement the four real physical ratios, for a total of 10 "gears" at the transmission's disposal. (Not coincidentally, the V8 LC 500 coupe has a 10-speed automatic.) One of the four fixed gears is always engaged when the car is moving, so the 10 ratios come about from combinations of what the e-CVT in front and the automatic in the back are doing. In other words, all 10 ratios are variations on the four fixed gear ratios, which means that all 10 gears could be considered virtual.It won't use all the gears all the time. In Eco mode, the car will start off on electric power and skip the first couple of "gears." When it's set to Sport or Sport +, the engine will be engaged from a stop and the transmission will select the lowest ratio. The sportier modes will also ignore the top couple of gear ratios.It can drive faster with the engine off. In a Lexus GS 450h with the Lexus Hybrid System, for example, at speeds above 62 mph or so the engine has to start up. This is because something needs to take up some slack from the battery-charging motor-generator or else it will start spinning too quickly.

Toyota and Lexus will have standard automatic braking by 2017

Last week, NHTSA and IIHS announced that 20 auto manufacturers and three agencies had agreed to include automatic emergency braking (AEB) as standard equipment by 2022. Toyota was one of those 20 companies, but this week they upped the AEB ante: Nearly every Toyota and Lexus model and trim level will have standard AEB by 2017. That's next year. Many models already offer AEB as part of the Lexus Safety System+ and Toyota Safety Sense packages, but consumers have had to pay extra for these options (unless they leased a Toyota Mirai hydrogen fuel-cell vehicle; it already has AEB as standard equipment.) By the end of next year, all but the Lexus GS, Toyota 4Runner and Toyota 86 — which was developed together with Subaru — will have AEB installed at no extra cost. (Interestingly, the new Prius Prime unveiled at the New York International Auto Show has Safety Sense as an option rather than standard equipment.) The AEB function is part of Toyota's safety suites, which will be included in 25 Lexus and Toyota models. Both makes have a precollision system that detects the possibility of collision with the car ahead and engages the brakes if the driver doesn't react quickly enough, as well as lane departure alerts and automatic high beams. Toyota's move leapfrogs ahead of Honda making its Honda Sensing system, which includes AEB tech, available as a flat $1,000 option on every Civic Sedan. Related Video: This article by Kristen Hall-Geisler originally ran on TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.