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2020 Lexus GS F Review & Video | Looking past the numbers

You don't hear much about the 2020 Lexus GS F. It's been out for a while now, the model having debuted for 2016 and the base GS sedan stretching all the way back to 2012. That's an awful lot of time for the automotive world to whiz by, especially in the upper echelon of performance sedans. Packing 467 horsepower is suddenly weak sauce when rivals have crested the 600-hp plateau. The fact that Lexus still hasn't convinced the automotive enthusiast community at large that it actually makes compelling performance machines certainly doesn't help.  To be perfectly honest, I have avoided testing the GS F for several years now. "Who's going to buy that?" I've pondered, considering all of the above plus its $85,000 price tag. Nevertheless, I've got more time on my hands these days to test more cars and a Lexus Flare Yellow paint job is impossible to ignore, so hey, why not? Well, after a week, I didn't want to turn over the keys. When faced with first-world automotive journalist problem of picking between the the Flare Yellow GS F and the BMW M340i also parked out front, I quickly chose the Lexus. And if I had $85,000 to spend on a high-powered luxury sedan, I honestly think I'd happily choose it over the Germans that outdo it on paper. Many of you will think that stupid and will point to the numbers at hand. The GS F's 5.0-liter V8 sends 467 hp and 389 pound-feet of torque to the rear wheels only, and is capable of a 0-60 run of 4.5 seconds. A BMW M5 has 600 hp and hits 60 in 3.2 seconds; the lesser M550i has 523 hp and a 3.6-second time. That M340i xDrive also in my driveway? It hits 60 in 4.1. Over at Mercedes-AMG, the E 63 has 603 hp and a 3.3-second time. Only the lesser E 53 is comparable to the Lexus with 429 hp and a 4.4-second 0-60 time. Its torque is also comparable, unlike the rest of those Germanic monsters that utterly roast the Lexus. However, all of that extra output and all of those quicker times are also indicative of the very reason the GS F remains so desirable. It doesn't have a turbocharger, ensuring unencumbered response, a zesty 7,800-rpm redline and marvelous noises that don't require the sound enhancement feature Lexus throws in anyway (and that I turned off). It also doesn't require all-wheel drive to quell elephantine gobs of tire-shredding turbocharged torque, thereby letting the front wheels simply handle the steering. The rears, meanwhile, can smoke away and swing loose should you disable the appropriate settings to do so.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

This LED-covered Lexus IS doubles as a display

Why would you put 41,999 LEDs on a 2017 Lexus IS sedan? Well, for starters, because you don't have 42,000 LEDs available, but also to get attention. This car was built as a mobile programmable screen to be featured in a music video by Dua Lipa. (No, we hadn't heard of her either, but that's cool.) It's called the LIT IS, because, well, you know, and it is featured in Dua Lipa's new music video for "Be the One." Lexus says it used a mile of wire to connect all of those light sources (how much must that weigh?) and that together they put out 175,000 lumens, or about the amount of light emitted by 100 100-Watt bulbs. They're even stuck inside the spindle grille. It sort of reminds of the Swarovski crystal headlight option on a Mercedes-Benz S-Class coupe, only if the entire car were a headlight. And the headlight could change color. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. You can see the lighting system in action in the promotional video above. And in the vein of of one-off Lexus IS sedans, don't forget about the Sriracha IS that was shown at the LA auto show. For some reason. Apparently Lexus wants us to pay attention to this car. Related Video: Auto News Celebrities Design/Style Lexus Luxury Sedan lexus is