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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Updated 2016 Lexus LX 570 bows in Monterey

Lexus just pulled the wraps off its 2016 LX 570, and though the updates are minor, they're long overdue. A new one-piece spindle grille – framed by a satin chrome trim – defines the front end aesthetically, and adds a more aggressive look, bringing the eight-passenger SUV up to speed with Lexus's current design language. New LED headlights, turn signals, and foglights further distinguish the front end. The LX 570 adds new wheels, the standard 20-inch split 10-spoke wheels, with an available 21-inch option. While the new LX keeps the brawny 5.7-liter V8 – rated at 383 horsepower, with 403 pound-feet of torque available at 3,600 rpm – it adds a new transmission. For 2016 the LX 570 drops the six-speed in favor of a new eight-speed automatic transmission. This combination means the LX is capable of towing 7,000 pounds, and we expect the 4WD system – the LX flaunts its Toyota Land Cruiser roots – to be as formidable as on the current model. Drivers will appreciate the new Drive Mode Select, which adjusts throttle and suspension calibration with the turn of a dial. The system works in conjunction with the adaptive variable suspension, which adjusts damping, and makes for a smoother ride in the cabin. Drivers can choose from four modes: Eco, Comfort, Sport, and Sport +. The LX gets more standard safety features for 2016, including the Lexus Safety System+, a blind spot monitoring system with rear cross traffic alert, and a tire-specific TPS that gives pressure readings for each tire. Additionally, the multimedia system gets a boost with a new 12.3-inch screen with a remote-touch interface. The Panoramic View Monitor, and "Climate Concierge" are now standard features, while a heads-up display is now an available option. Scroll down for the full details in the press release. Making a Classic Entrance: Lexus Debuts Refreshed 2016 LX 570 Luxury Utility Vehicle at Pebble Beach Concours d' Elegance ???? - Redesigned Exterior Highlighted By One-Piece Spindle Grille ? New Eight-Speed Automatic Transmission - More Standard Safety Features: Lexus Safety System +, Blind Spot Monitor with Rear Cross Traffic Alert, Tire Specific Tire Pressure Monitoring System - Upgraded Multimedia With Larger 12.3-inch Screen and Remote Touch Interface - Added Standard Features Including Panoramic View Monitor and Climate Concierge - Available Lexus Enform Service Connect - Available Heads-up Display MONTEREY, Calif. – Aug.

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.