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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.

Lexus LF-LC GT ready to hit Gran Turismo

Lexus might not have as rich a motorsport history as its parent company Toyota does, but it's not been without its racing activities – fielding the LFA in the VLN series at the Nurburgring and powering Daytona Prototypes in American endurance racing, but especially in Japan's own Super GT touring car series. That's where it recently rolled out the RC F GT500 is to replace the aging SC430, fighting for the championship last season right up to the bitter end. And this year it will bring a similar version of the RC F to GT3 racing as well. But before it does, the Japanese automaker has given us another racing machine to lust over – only this one is just for the virtual reality of Gran Turismo 6. Following the two teaser images that previewed its reveal, Polyphony Digital (the studio behind the Gran Turismo franchise) has revealed the new Lexus LF-LC GT. The latest in the Vision Gran Turismo series of virtual racers, the Lexus concept starts with the LF-LC show car revealed at the Detroit Auto Show back in 2012, but applies to it some of the same queues as the aforementioned RC F racer. The bodywork melds into extended aprons to keep the car glued to the digital track, there's a side-exit exhaust, carbon hood and roof, a giant rear wing, gargantuan diffuser and lightweight alloys on racing slicks. It's even got the rainbow-swirled white paint job of the RC F GT3 concept. Technical details weren't released, but then this concept wasn't designed to hit any real road or track any time in the near future, anyway. Related Video: