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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

TMG Lexus LS Sports 650 destined for production after 2015?

There's little question that Lexus has succeeded in challenging its German rivals in the luxury marketplace. And with the LFA, it has proven that Japan can build a world-class supercar. What's left blank is the space in between.
Toyota Motorsport GmbH came up with a compelling answer in the form of the Sports 650 prototype, a Lexus LS with a 5.0-liter twin-turbo V8 producing 641 horsepower and other go-fast components to challenge the likes of the Mercedes-Benz S63 AMG and Audi S8. Toyota boss Akio Toyoda was reportedly so impressed with the project that he initially ordered TMG to build ten examples - one for him and each of his nine best friends. But since the model on which the project was based has since been replaced, questions remain over the project's fate.
Georg Kacher - European correspondent for Automobile and Car magazines - recently drove the prototype and reports that "the project will now likely be transferred to the new model out in 2015." That could come down purely to speculation, but Kacher tends to get the inside line on industry news, so this particular bowl of gossip soup might not requite the usual grain of salt we otherwise might add.

Translogic 165: 2015 Lexus RC F Biometrics Test

A traditional vehicle review goes like this: Reviewer drives car, reviewer gathers thoughts, reviewer relays vehicle impressions to audience. But what if instead of explaining what it's like to drive a given car, the reviewer could simply show the audience their response to the vehicle? With advancements in wearable biometrics technology, it's now possible to replace car review adjectives with cold, hard data. Translogic host Jonathon Buckley heads to Palm Beach Raceway in Florida to gauge his physiological reaction to driving the all-new Lexus RC F, with a little help from biometrics experts at Emotiv and Hexoskin. From his brain, to his body, Jonathon's vitals are measured as he takes to the track in Lexus's latest sports coupe. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Lexus Technology Gadgets Coupe Performance Translogic