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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Is now the time to snap up a Lexus LFA?

If you missed out on getting a Lexus LFA when it was new, the time might be near to start looking for a less expensive used one. Listings indicate that the cost for the Japanese supercar is finally starting to drop below the original $375,000 sale price. Lexus built just 500 units of the LFA between 2010 and 2012, and around 200 of them came to the US. The supercar's major highlight was the 4.8-liter V10 with 552 horsepower and a 9,000-rpm redline. It's among the best sounding engines to ever hit the street. Since production stopped, LFA prices have generally remained higher than the original $375,000, but as CarBuzz recently found that trend has shown signs of changing. The site discovered a black 2012 example on Craigslist with 2,797 miles for sale in the San Francisco for $369,000. It's quite a beauty, too. Further research shows you can find an LFA even cheaper. AutoTrader currently lists eight of the supercars for sale, including the one in San Francisco. However, another black 2012 example in Florida is just $349,000 with 2,005 miles on it. If you wait around for the right auction, there are even better deals out there. Sportscar Market reported that a White Pearl 2012 LFA went for $335,000 at a Russo and Steele auction in California in June 2015. The buyer got quite a deal because the Japanese supercar had a mere 140 miles on it. Buying a vehicle for over $300,000 is still well out of the reach for most customers, but these listings hint that LFA prices are beginning to fall. The Lexus will never be at the neighborhood used car lot, but if this trend continues, it could make for some interesting shopping. For instance, if the Japanese supercar drops into the $250,000-range, would people consider spending a little more to buy one instead of a well-optioned new Acura NSX? The Lexus' engine certainly sounds better, and the company has no plans for another supercar of that caliber. Related Video:

Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video: