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Stand out in the parking lot | 2017 Lexus NX 200t F-Sport Quick Spin

Timing is a funny thing. As I'm writing this mini-review of the Lexus NX 200t, which has been out for several years and used the brand's first turbocharged engine in America, a newly-revised NX just debuted in China. It doesn't have much bearing on my thoughts about the CUV, but it does go to show the growing importance of China for luxury manufacturers like Lexus and Mercedes-Benz. It's been almost three years since we drove the NX 200t for the first time. Back then, our reviewer was impressed by how different it felt from the RAV4 – the two vehicles share a platform, although Lexus claims 90 percent of the NX is distinct from its Toyota cousin. The biggest differences are styling and, more important, the powertrain. With turbocharging going very mainstream in the intervening years, how does the NX200t hold up? I spent a week in an F-Sport trim in a striking orange color to find out for myself. It took a little while for me to warm up to the powertrain. Even in Sport mode, things seem ... well, they seem a little sluggish. The NX has a funny way of expressing its slightly more than adequate horsepower and torque by requiring a hefty punt to spool up the turbo and get things moving along. Normal drive mode could pass for an economy setting. Back in 2014 when this thing was new, it was clear that the RAV4 connection doesn't matter as much as we, as enthusiasts, would think. It's easy for us to fixate on what vehicle is related to what platform, and which way its engine sits. And that's good! We need to do that. But Lexus determined that they didn't need it to sit on a rear-drive sportscar platform because of course not! It's a little crossover. From a packaging standpoint, that'd be idiotic, and from a marketing standpoint likewise. Not to say that buyers of the NX 200t aren't discerning. But I think their priorities and desires probably align with what Lexus decided to produce. This is good and proper. Also, it beats the heck out of a RAV4. I love the seats. Every body is different, sure. But these seats are completely spot on for what my body needs. They're sporty-looking without resorting to immense bolsters that pinch the torso, and they're very supportive. I wouldn't say they're the best seat's I've tried out of the hundreds of cars I've driven over the years, but they're probably the best small crossover seats I can recall. To put it in different terms, on some long road trips you need to stop just to stretch – that's not the case here.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2016 Lexus RC 200t Quick Spin

Cars like the BMW 4 Series, Cadillac ATS coupe, and Audi A5 exist not as volume cars, but as aspirational products designed to draw in the young and the young at heart. The humble four-cylinder turbo, offered in each car listed above, provides an accessible point of entry for lifestyle buyers that want the statement of a sporty coupe without the eagerness, fuel inefficiency, or cost of a big six-cylinder engine. Now, Lexus is throwing its hat in the ring with a turbocharged version of its polarizing RC coupe. We took the new RC 200t out for a day on the winding roads of the Pines to Palms Highway near Palm Springs, CA, and found that while Lexus' new engine will draw new customers, they probably won't like what they find. Driving Notes The RC joins the IS, GS, and NX as members of Lexus' four-cylinder turbo clan. There's 241 horsepower and 258 pound-feet of torque on offer here, numbers that compare favorably with the BMW 428i (240 hp and 260 lb-ft) and Audi A5 (220 hp and 258 lb-ft). None of that matters, though, because the turbocharged RC is easily the slowest car in its class. You'll struggle to keep pace with stuff like the Hyundai Veloster Turbo. The RC 200t somehow takes 7.3 seconds to get to 60 miles per hour. That's a second slower than the A5, and over half a second slower than the 4 Series or Cadillac ATS. You can't drive a car that looks as wild as this and take that long to get to 60. Blame it on the RC's 3,737-pound weight. Lexus only saved 11 pounds by switching out a 3.5-liter V6 for the 2.0-liter turbo. The BMW and Cadillac both weigh well under 3,500 pounds. Even the RC's four-door fraternal twin, the IS 200t, is 150 pounds lighter (and only takes 6.9 seconds to get to 60). The RC needs a diet, plain and simple. If Lexus truly wants to compete against the Germans and Cadillac, a snappier transmission is in order. Like the GS we talked about yesterday, the Aisin eight-speed is fine on upshifts – it's still not as fast as the 4 Series' ZF eight-speed auto – but it suffers when it's time to change down. Around town, it's less of a problem, but on the twisty mountain roads outside of Palm Springs and on the freeways, the RC's gearbox kept tripping over itself. We'd love to see what the 2.0-liter turbo engine could do in a lighter car, because it's a real charmer. The broad 1,650-to-4,400-rpm torque peak gives drivers a lot of space to play, although the RC does feel flat-footed as you crest 5,000 rpm.