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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lexus UX Concept represents a bold crossover future

This is the Lexus UX Concept. You can call it the Ucks, because that's what we're doing. And oh yeah, it's really weird. The UX is a concept in its truest form, from the bizarre wheel/tire combo to the "inside-out" design concept, the latter which reminds of Wonko the Sane from So Long and Thanks for All the Fish. Designed by Lexus' studio in southern France, we aren't even really sure how to describe the design features of the UX. The sharp and angular exterior bleeds in and out of equally strange cabin seamlessly. But more than the body's creases and cuts, it's the general shape of the UX that's most interesting – this is a compact crossover, but it looks more like a jacked-up shooting brake than a typical two-box CUV. The rear doors seemingly bleed into the aggressively raked C-pillar, while the long hood give the UX a more sporting character than most cars in this segment. At the same time, Lexus went out of its way to deemphasize the UX's sporty traits – square, off-road-like wheel arches contrast the strong front fenders that bulge up and above the hood, for example. The fact that designers painted these arches silver to contrast with the lovely amethyst paint gives them an even greater visual weight. Lexus says the overall idea for the silver accents – the wheel arches, mirrors, and roof rails – "represent a form of continuous yet interrupted bone structure." Whatever you say, guys. But the wheels and tires represent the strangest visual detail. The 21-inch wheels actually extend into the tires. Lexus says it used laser carving to cut into the tire sidewalls, and then integrated the wheel spokes into rubber. The visual effect reminds us of those weird airless tires that pop up every few years. The interior, meanwhile, implements Lexus' Kinetic Seat Concept for the first time. Believe it or not, the futuristic seats are the most insignificant part of the cabin. See, UX, in tech circles, is short for user experience. With a name like that, we expect big changes to the driving experience, and that's what Lexus delivers – from the swooping, overlapping dash that creates a real sense of depth from the driver's seat to the three-dimensional effect of the cabin's three displays, the cabin is a fascinating place. Of all the "deconstructed" styling elements Lexus implemented on the UX, we like the design of the dash the most.

Lexus to reveal production NX crossover at Beijing in April

At the Frankfurt Motor Show last year, Lexus rolled out a concept crossover called the LF-NX. It then brought it back, with a new paint job and a turbocharged engine, at the Tokyo Motor Show a few months later. We got another glimpse a couple of months after that during a presentation from Jim Lentz. But now Toyota has confirmed that the finalized production version is just around the corner.
While all the attention is affixed on the Geneva Motor Show, Toyota released a statement (which you can read below) announcing that the NX (as it will officially be known) will debut next month at the Beijing Motor Show. Set to be positioned below the RX, the new NX will tackle what Lexus terms as "the growing segment of premium compact crossovers," taking on the likes of the Audi Q3, BMW X1 and Mercedes-Benz GLK.