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Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Lexus RC F and SI swimsuit model Lisalla Montenegro compare flowing lines

Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
If the car doesn't turn heads, Lexus can at least be sure that Sports Illustrated swimsuit model Lisalla Montenegro will, in its latest video. Of course, phrases like, "Hair by over 383 pound-feet of torque," and, "Goosebumps by an aggressively tuned exhaust note," don't really mean anything, but most of the people watching the video aren't going to be reading the copy, anyway. Instead, they will either be focused on the attractive woman or the cool car. Maybe both. Scroll down to check out the video.

Lexus takes to Pikes Peak in RC F GT Concept

Lexus is gearing up to take on Pikes Peak with the RC F GT Concept you see here, developing the new racing prototype for the venerable hillclimb event. Different from the more extreme GT3 and GT500 racing concepts we've seen to date, the new GT concept is more closely based the road-going RC F. Only it's leaner and meaner and ready to take on the grueling 12.4-mile race to the clouds and all its 156 turns. The RC F GT packs the same 5.0-liter V8 and eight-speed automatic transmission as the production model. The major difference is that it weighs some 800 pounds less, thanks largely to the widespread use of carbon fiber body panels and polycarbonate windows. It also incorporates a more aggressive aero kit and rolling stock, and allows the technicians to tune the engine for competition applications. To tackle the Peak, Lexus is handing the keys over to none other than Justin Bell, the former GT2 class winner of the 24 Hours of Le Mans and the FIA GT Championship. He'll be fielding the RC F GT in the Time Attack class for production-based vehicles, while providing Lexus engineers with valuable performance data and the chance to develop components for future applications. Two years ago, the IS F CCS-R prototype competed in the same event, and served as a test bed to develop the powertrain that went into the RC F that followed. Related Video: LEXUS TO COMPETE IN 2015 PIKES PEAK INTERNATIONAL HILL CLIMB WITH ALL-NEW RC F GT CONCEPT - V8 Powered, Production Car-based Coupe to be Driven by Justin Bell - RC F GT Program to Serve as Key Developmental Tool for F brand Engineering June 22, 2015 TORRANCE, Calif. (June 22, 2015) – On June 28th, Lexus will compete in the Time Attack class of the Pikes Peak International Hill Climb. The luxury automaker will be campaigning the all-new RC F GT Concept, a vehicle that builds upon the legacy of the IS F CCS-R vehicles that last competed at Pikes Peak in 2013. This historic event, now in its 93rd running, is a race against the clock that tests man and machine with the changing elements, altitude, and a treacherous 12.42 mile, 156 turn course that winds up the peak from 9,390 feet up to the 14,115 foot summit. The new Lexus will be piloted up the mountain by British driving ace, 24 Hours of Le Mans winner, and automotive media personality Justin Bell. "With very little time behind the wheel, the RC F GT Concept has already proven fast and easy to drive, very much like the production models, actually.