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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

Lexus LF-FC concept is a preview of the next LS [w/video]

As far as flagship luxury sedans go, the Lexus LS is one of the oldest on the market. But the upscale Japanese automaker is out to fix that in short order. And to give us a taste of what's to come, it's presenting the concept you see here at the Tokyo Motor Show today. Called the LF-FC, the show car clearly points the way forward for the next-generation LS. The design adopts the latest take on the brand's "L-finesse" styling language, with a large, spindle-shaped front grille leading to sharp creases cutting their way across the entire surface. Lexus refers to the roofline as approaching that of a four-door coupe, though it clearly places more of an emphasis on rear-seat space. Power comes from a conceptual hydrogen fuel cell whose components have been scattered throughout the vehicle to optimize weight distribution. The fuel cell drives the rear wheels and sends power to hub motors in the front wheels as well for all-wheel-drive capability. Those 21-inch rims are made of carbon fiber, with aluminum spokes, to minimize unsprung weight. Naturally, Lexus has equipped the concept with all the latest electronic aids to track the flow of traffic and even drive autonomously through it. Of course a vehicle like this is designed around the driver and occupants. The white and brown interior space features four individual bucket seats, because really, who wants to dream of riding in the middle? Interior appointments look suitably tasteful, all done in satin-finish wood and metal with white and brown leather, and would look at home on the next generation of first-class aircraft cabins. Lexus has equipped the concept with gesture control that incorporates a floating holographic image to show users where to place their hands to operate the audio and ventilation systems touchlessly. In typical concept style, the LF-FC sits wider and squatter than the production sedans at which it takes aim. More telling, however, is the overall length: at 208.7 inches, it's a few thumbs longer than even the extended version of the current Lexus LS, and a touch longer than the current long-wheelbase Mercedes S-Class, Audi A8, BMW 7 Series, Jaguar XJ, and Maserati Quattroporte. We're looking forward to seeing the production version in the form of the next LS in due course to see how it measures up against the competition, and not just in terms of size. Related Video: Lexus LF-FC Flagship Concept Revealed at the Tokyo Motor Show TOKYO (Oct.