'05 Lexus Es 330 One Owner on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus' hoverboard 'is like floating on a cushion of air'

The Lexus hoverboard is real, folks. It's not computer-generated imagery you're looking at, and it's not smoke and mirrors. In fact, what looks a lot like smoke emanating from below the Japanese luxury brand's hoverboard is actually caused by the liquid nitrogen required to keep the 'board's insides cool. How cool, you ask? Put it this way: liquid nitrogen freezes at -346 degrees Fahrenheit. Ice cold, baby. If there is a bit of tricky deception in the video you see above, it's that the superconductors Lexus is using in its hoverboard will only cause the machine to lift off surfaces that are magnetic. In other words, a skatepark full of concrete won't work. For that matter, in true Back To The Future style, neither would water... even if you've got power. Does any of that techno mumbo-jumbo even matter, though? What we have here is a real-life hoverboard that doesn't look like a poorly conceived high-school science project (no offense to Hendo, featured in the video below). The Lexus hoverboard is beautiful, with bamboo decking, a carbon fiber base and, let's be honest, that awesome special-effects-style smoke. Ross McGouran, a professional skateboarder, seems to agree with our assessment of the merits of the Lexus hoverboard. In a new video from the automaker that you can watch above, McGouran compares the hoverboard to regular skateboards and says riding Lexus' invention is like floating on a cushion of air. Which sounds equal parts difficult and amazing. We look forward to more from McGouran and Lexus. Related Video: Related Gallery Lexus Hoverboard View 9 Photos News Source: Lexus via YouTube Design/Style Toys/Games Lexus Technology Gadgets Future Vehicles Special and Limited Editions Videos

2013 Lexus ES300h

The Lexus ES lineup, the brand's bread-and-butter sedan, has been completely redone for 2013. With that tip-to-tail rework comes the model's first hybrid. We think the ES350 is better in every way than its predecessor, so a spin in the ES300h is warranted to see what it's like to live with the model sure to become the best-selling Lexus hybrid sedan. In particular, we wanted to see how the gas-electric luxury cruiser handled the battery-sapping realities of winter, so we ventured out into the slush and snow to file this report.
Driving Notes:
Peel away the slush, and this car sure is sharp-looking. It strongly resembles the excellent new GS, no bad thing. With the move to the longer Toyota Avalon underpinnings, the ES300h is long and elegant. Lexus has really upped its styling game lately.