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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Here's your chance to get a near-new 1st-gen Lexus LS400

The original Lexus LS400 was the automotive equivalent of a batter approaching the plate, pointing to the right-field bleachers and smacking the first pitch out of the ballpark. With the engineering excellence of Toyota fueled by the bountiful resources of the Japanese bubble economy, the first LS perfectly executed its mission. It also set a benchmark in quality and has earned a stellar reputation for durability. Most of the examples that today turn up in the used-car market have racked up mileage well into the six figures, and although they're often amazingly well preserved, that very longevity makes the idea of a near-new first-gen LS400 all the more compelling. With just 34k miles on the clock, this 1993 LS400 available now on Bring a Trailer is the freshest we've seen in a long time. This LS400 is said to have remained with its original owner until being acquired by a dealer in New Jersey. Like seemingly all LS400s of its era, the car is champagne gold with a tan leather interior. It also has chrome wheels and gold badging — but then we did say it was a New Jersey car. A just-completed $1,200 service included a new timing belt, water pump, and distributor caps and rotors (there are two, one per cylinder bank). That should start the winning bidder off on a course of several hundred thousand miles of trouble-free ownership. At this writing, bidding has already reached $10,000, with six days to go.

2022 Lexus IS 500 F Sport Performance Launch Edition inaugurates the revived V8

Lexus is kicking off its V8 revival with a limited-run Launch Edition model of the 2022 IS 500 F Sport Performance. Painted in "Incognito" grey and exclusive to the North American market, the Launch Edition will be constrained to just 500 units, each boasting a serialized plaque and other unique elements.  In addition to the aforementioned paint finish (and it is indeed the only option for Launch Edition), you also get a set of 19-inch BBS wheels borrowed from the standard IS 350 F Sport's dynamic handling package, shown here in a nice gunmetal finish. As an added bonus, Lexus says they weigh about four pounds less per corner than the regular F Performance wheels. Not bad.  2022 Lexus IS 500 F Sport Performance Launch Edition View 33 Photos Inside, you get a handful of unique interior bits, headlined by the serial number plaque on the center console. Other nice touches include a (heated) silver ash wood steering wheel with faux suede inserts (which you'll also find on the seats, door accents and center console) and a "Launch Edition" animation in the instrument cluster.  Despite the lack of strict mechanical upgrades (unless you consider wheels to be in that category), the F Sport Performance Launch Edition's performance qualifications are pretty sound. You get the same 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, which is the same V8 Lexus has utilized elsewhere in recent F models. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a convincing performance offering, but Lexus cautions that while it is certainly more potent under the hood than the original IS F, the F Sport Performance will not represent the pinnacle of its "F" brand. Power will go to the rear end by way of the same eight-speed automatic that Lexus uses elsewhere. Just 500 examples of the Launch Edition will be built, and it will be exclusive to North America. Pricing will be announced a little closer to the IS 500 F Sport Performance's on-sale date, which Lexus has not yet shared.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.