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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Google self-driving car badly damaged in accident but wasn't at fault

A self-driving Lexus RX 450h hybrid sport utility vehicle owned and operated by Google was involved in an accident in Mountain View, California, on Friday afternoon. Nobody was injured, though there was an occupant inside the Lexus at the time of the crash. Initial reports indicate Google's autonomous vehicle was not at fault. The accident happened when another driver in a commercial van ran a red light and hit the passenger side of the autonomous vehicle. Google confirmed that the vehicle was piloting itself at the time of the accident. When it became obvious a collision was imminent, the human driver applied the brakes, but it was too late. The car sustained significant damage in the crash and had to be towed away on a flatbed trailer. This isn't the first time one of Google's self-driving vehicles was involved in an accident, but it does appear to be the first time one of the tech giant's cars sustained serious damage. In a statement to 9to5Google.com, Google said, "Thousands of crashes happen everyday on US roads, and red-light running is the leading cause of urban crashes in the US. Human error plays a role in 94% of these crashes, which is why we're developing fully self-driving technology to make our roads safer." The United States Department of Transportation earlier this week outlined a set of 15 safety assessment objectives for autonomous vehicle manufacturers to meet. The DOT said "automated vehicles hold enormous potential benefits for safety, mobility and sustainability." Related Video: News Source: 9to5Google.com, G4 via YouTubeImage Credit: G4 via YouTube Auto News Government/Legal Green Lexus Technology Crossover Autonomous Vehicles Hybrid accident lexus rx lexus rx450h

Lexus LF-C2 Concept teased ahead of LA Auto Show debut

Lexus is bringing an appropriate concept to the 2014 LA Auto Show in the form of the topless LF-C2 Concept you see teased above (click on the image to enlarge). We really don't have a lot information on this one as of yet, although we only have just over a week to wait.
We can, however, speculate. Does the LF-C2 preview a convertible LF-LC? Maybe. Could this show off a replacement for the IS Convertible, maybe modeled on a RC coupe with a folding-metal roof? That's also a pretty fair possibility.
Proving that social media reveals have well and truly jumped the shark, Lexus will release further teasers of the LF-C2 during a three-day social media campaign. That'll culminate with its LA Auto Show debut on November 19.