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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Florida police officer injured by DUI suspect after traffic stop

What started as a fairly normal traffic stop for Sergeant Kerstan Tatro ended with him lying on the ground with a compound fracture in his arm. The policeman in Gulf Breeze, FL, pulled over a woman driving a Lexus SC 430 because her erratic driving suggested that she might be under the influence. It all went well until Tatro asked the driver to perform a field sobriety test and she sped away partially trapping the officer in the car. It was all captured by the cruiser's dashcam. As the woman started to drive away, Tatro tried to grab for the keys. He was too late, though, and she got on the gas. The Lexus ran over the officer's foot and caused the serious injury to his arm. Thankfully, bystanders were at the policeman's side within a few seconds of him being hurt. By coincidence, even Tatro's daughter was driving by the time, and was pretty shaken by her dad's condition. According to the Pensacola News Journal, a witness to the officer's injuries followed the woman to a hotel parking lot and told police where she was. They allegedly found drugs in her possession. Below is a video from the Pensacola News Journal interviewing Tatro, and he gives a thorough account of exactly what happened. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Pensacola News Journal, Ineedhelp2811 via YouTube Lexus Convertible Police/Emergency Videos police officer

Toyota's car subscription service rewards you for safe driving

Toyota has teamed up with Sumitomo Mitsui Auto Service Company to launch a new car subscription service with gamification elements in Japan. The program is called Kinto, and it'll offer two tiers: the first, called Kinto One, will allow you to drive one Toyota vehicle over a three-year period for anywhere between $420 and $900 a month. When the tier becomes available on March 1st, you can choose from the available Prius, Corolla Sport, Alphard, Vellfire and Crown models. The other tier called Kinto Select will give you the power to drive one of the available Lexus-branded vehicles for $1,630 a month for three years. Now, what truly makes Kinto potentially more interesting than other leasing services is a rewards program that awards points based on how well you drive. Toyota didn't really expound on how it will work, other than saying that it will "award points to customers based on their vehicle usage (such as for safe or ecological driving)." As TechCrunch notes, the assumption is that the vehicle's in-car connected system will come with the ability to monitor your driving. Best thing about it is that the points you earn aren't useless rewards you can't even use: you'll be able to apply them toward payments. Kinto's Select option will be available starting on February 6th, almost a full month before the more affordable Kinto One launches. Both will be available via select dealers in Tokyo on a trial basis, and they won't officially roll out across Japan until summer. The points program won't be available until fall, when Kinto One's options will also expand. Unfortunately, there's no word on whether Kinto will eventually roll out in the US and other markets outside Toyota's home nation.For more information on Vehicle Subscription Services, check out the Complete Guide.Reporting by Mariella Moon for Engadget.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.