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Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

8 things you should know about the Lexus LC 500h powertrain

Lexus unveiled the LC 500h today in The Netherlands, and I got to take a look inside its new hybrid system. On one hand it seems like a box of magic – it combines two seemingly incompatible transmission types into one package. But that's also the ingenious simplicity of the thing. We don't have all of the details on how it all works yet, but here's a rundown of the high points.Efficient business in front, low-key party in the back. What makes it all work is the mullet of transmissions. For the new hybrid transmission, Lexus used the Toyota Hybrid Synergy Drive/Lexus Hybrid System – which consists of an e-CVT with a planetary gearset and two electric motors (one for charging the battery, the other for motivation and regen) – and grafted a conventional four-speed automatic onto the back. The two units actually coexist in one package, with the e-CVT making things efficient and the automatic expanding the capabilities. So at the low end, the system can deliver more torque, and the engine can also run at lower rpm on the highway. It's all thanks to those fixed gear ratios, and it's surprisingly simple.Except it's not that simple. This is where the virtual gear ratios come in. Like current Lexus hybrids, the system has ratios it can call up with the e-CVT. In this case, there are six virtual ratios to complement the four real physical ratios, for a total of 10 "gears" at the transmission's disposal. (Not coincidentally, the V8 LC 500 coupe has a 10-speed automatic.) One of the four fixed gears is always engaged when the car is moving, so the 10 ratios come about from combinations of what the e-CVT in front and the automatic in the back are doing. In other words, all 10 ratios are variations on the four fixed gear ratios, which means that all 10 gears could be considered virtual.It won't use all the gears all the time. In Eco mode, the car will start off on electric power and skip the first couple of "gears." When it's set to Sport or Sport +, the engine will be engaged from a stop and the transmission will select the lowest ratio. The sportier modes will also ignore the top couple of gear ratios.It can drive faster with the engine off. In a Lexus GS 450h with the Lexus Hybrid System, for example, at speeds above 62 mph or so the engine has to start up. This is because something needs to take up some slack from the battery-charging motor-generator or else it will start spinning too quickly.