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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

'Next Lexus F' teased ahead of Detroit debut

We've got absolutely zero actual information from the automaker on what its "Next Lexus F" will be, other than what was just released today in this brief press release and lone teaser image, but our best guess is that it's the next-generation IS-F sedan. The timing would make sense, considering that the latest IS just hit the market earlier this year as a 2014 model.
Since we know so little, we'll just share some of the exuberant marketing speak contained in the press release for your reading pleasure:
Designed from the asphalt up, to strike at the heart, the newest Lexus F model will debut at the January 2014 North American International Auto Show in Detroit.

Lexus LF-LC approved for production

On the sidelines of a press drive for the 2014 Lexus IS, the company's vice president of marketing in the US told Ward's Auto that the honchos in Japan have approved the Lexus LF-LC concept for production. He wouldn't offer any other details on how the luxury coupe might be transformed into a vehicle for the buying masses, and that has led to a bag full of speculation.
The show car was hybrid-powered and rear-wheel drive, a beautifully executed stab by Toyota designers in Newport Beach at redefining Lexus, but even with the concept, the point was to keep it "within reach for premium buyers." The report says the odds are on limited production and higher pricing than Lexus' "mainstream products," and other sites have speculated on what kind of powertrain it might end up in showrooms with.
GT Channel posits that the LF-LC will be the inspiration for a coupe in the Lexus LS price bracket with a choice of either the 4.2-liter V8 or the hybrid powertrain from the LS 600h, further speculating it will be called LC 550 and cost more than $100,000. It then says that there would be another coupe created beneath that one to replace the SC 430. Lexus Enthusiast, however, calls those "warmed-over rumors" and says that the marque probably won't deviate from its engine-capacity-naming scheme - labeling a car with a 4.2-liter V8 an LC 550. Nor does it think Lexus will use the letters LC after the company has trademarked "RC" in the US and Australia.