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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Land Rover could build a baby Defender on a platform sourced from BMW

The collaboration between BMW and Jaguar-Land Rover started out small, it was originally limited to motors for electric cars, but it might not stay that way for long. The Tata-owned British sister companies will allegedly rummage through Munich's sizable parts bin to build nearly half a dozen cars scheduled to come out during the 2020s. According to a report by British magazine Autocar, Jaguar has started designing two small cars that will join its growing family of Pace-badged soft-roaders. They'll be new additions to the firm's portfolio, not replacements for existing cars. One will be a regular crossover, while the other will be a swoopier, form-over-function four-door model ostensibly marketed as a coupe. Both will slot at the very bottom of the Jaguar portfolio, below the already pretty small E-Pace, in a growing market segment where the competition is fierce, and profit margins are thinner than an i3's tires. Here's where BMW apparently comes in. Instead of developing a platform from scratch, the two crossovers could ride on the hybrid-ready, front-wheel drive FAAR architecture found under the third-generation 1 Series hatchback and the upcoming 2 Series Gran Coupe. If we believe an earlier report claiming Jaguar and BMW will also share engines, most of the hardware found under the sheet metal will have German genes. All-wheel drive will certainly be available, and it could also come from BMW. The same platform -- and, presumably, the same engines -- would provide the basis for a Land Rover-badged model positioned in the same segment. Autocar learned it will be to the next-generation Defender (pictured) what the Mercedes-Benz GLB is to the G-Class. Some key design cues will carry over, but the two models will share absolutely nothing under the sheet metal. The soft-roader could resurrect the Freelander nameplate when it goes on sale during the 2020s. Looking even further ahead, the front-wheel-drive platform the next Mini Countryman and X1 will utilize could find its way under the replacements for the next Range Rover Evoque and Discovery Sport. These plans could very well change; the Evoque and the Disco Sport barely entered their second generation, so they're not due for a replacement until the second half of the coming decade. While neither company has confirmed or denied the report, the partnership makes sense from a business standpoint.