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Jaguar Land Rover may build factory in Saudi Arabia

The Middle East is one of the fastest-growing markets for Land Rover, so it makes sense that the automaker is looking to set up shop in the region. According to Automotive News, Jaguar Land Rover is in talks with the people of Saudi Arabia to build a factory in the country at an expected initial cost of $1.2 billion. Still in the early stage of talks, the proposed facility could start up by 2017 using locally sourced materials such as steel and aluminum.
Such an arrangement could be beneficial for both entities as Saudi Arabia looks to diversify its oil-reliant economy and Land Rover could get local production capacity of around 50,000 units. The report also says that the agreement talks about the possibility for Jaguar models to be built at the same plant further down the road.
This won't be the first vehicle produced in Saudi Arabia - that honor goes to the KSU Gazal-1 - but it will be the first from a major global automaker.

Why Land Rover's reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers shamelessly copy designs from other automakers, slapping their badge on the front as if it were an original product. According to Auto Express, Land Rover has grown tired of dealing with these frauds to the point that it's essentially stopped showing concept cars in order to stave off these clones. One of the most notable and brazen examples of these Chinese copycats is the LandWind X7. While that car looks like an obvious ripoff of the Range Rover Evoque, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car's production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws. Land Rover design boss Gerry McGovern said the automaker was "wary of showing new concepts" because they just give these competitors time to work up a copy. Land Rover's latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production. Related Video: Featured Gallery Production LandWind X7 News Source: Auto Express via Road & Track Design/Style Government/Legal Jaguar Land Rover SUV Concept Cars Luxury jaguar land rover

Land Rover will put a Covid-nuking air filtration system in future cars

Jaguar - Land Rover (JLR) is developing an air filtration system that inhibits up to 97% of viruses and airborne bacteria. Designed like a face mask for your car's HVAC system, it's built on Panasonic's Nanoe X technology. Most of the company's models (including the Land Rover Defender) currently come equipped with Panasonic's Nanoe technology and PM2.5 filtration. Nanoe X is 10 times more effective, according to the brand, because it relies on a high voltage to create trillions of hydroxyl (OH) radicals enveloped in nano-sized water molecules. Think of them as Roman guards in front of a fortress: they keep the bad out, and ensure only the good can come in. Viruses and bacteria proteins are denatured when they come into contact with the filtration system, meaning they can't reproduce or grow. The OH radicals also zap common allergens and mold, but they're harmless to humans. JLR stressed it's not relying on computer simulations to decide whether its filtration system works as designed. It asked British laboratory Perfectus Biomed to perform a test that simulates a ventilation system in recirculation mode for a 30-minute cycle in a sealed chamber. The results were encouraging: 97% of viruses and airborne bacteria were nuked. The carmaker pointed out Panasonic's Nanoe X technology has been independently proven to inhibit 99.995% of coronaviruses during a two-hour laboratory test carried out by French immunology lab Texcell. Future models from Jaguar and Land Rover will use this technology, though a representative for both companies declined to tell us when it will reach production, and which nameplate(s) will inaugurate it. Meanwhile, Honda launched its own coronavirus killer across the pond. It's a cabin air filter sold as a genuine replacement part that consists of four layers, including one coated with an active substance of fruit extract that inactivates nearly 100% of the viral aerosols it captures. It's available in Europe through Honda dealers, but it won't be sold in America. Jaguar Land Rover