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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Win an electric car and celebrate Earth Day

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter to win this giveaway or any other Omaze experience now through April 23, 2021 and receive 500 extra entries into any campaign plus a chance to win $10K with code GOGREEN500. Simply add the discount at checkout. Whether you like it or not, there will come a day when most, if not all of us, will be driving electric cars. For some of us that day can't come soon enough, and in honor of Earth Day we've put together a list of our favorite car giveaways so you can save some green while being green.  Win a 2021 Porsche Taycan Turbo S and $20,000 - Enter Here If there’s one thing Porsche is good at, itÂ’s making fast, beautiful cars, and the Taycan Turbo S is no exception. Making 750 horsepower, 774 lb-ft of torque and a top speed of 161 miles per hour, punching the accelerator will surely throw you back in your seat. In fact, its 0-60 time of 2.6 seconds matches that of the quickest Porsche 911 ever made, the Turbo S. The difference between this Taycan Turbo S and that 911 Turbo S, of course, is that the only reason youÂ’ll ever need to stop off at a gas station is to fill up on snacks. That and the fact the Taycan doesn't actually have a turbo anywhere in the car. We wouldnÂ’t be reaching for a bag of FlaminÂ’ Hot Cheetos, though, because this incredibly comfortable leather interior is immaculate, and weÂ’d hope to keep it that way. Enter here for a chance to win this prize worth $220,000. Win a Himalaya Land Rover Defender 110 EV and $20,000 - Enter Here The Land Rover Defender is an icon: an intense, luxurious off-roader that turns heads and can crawl up nearly anything. The problem? For the past 20+ years it hasn't been available in the United States and it's never been what youÂ’d call environmentally friendly. But this Defender is different. ItÂ’s vintage, restored by Himalaya and itÂ’s all-electric. At 275 horsepower, you wonÂ’t be thrown back in your seat, but the 406 lb-ft of torque helps make this an incredibly capable rock crawler.

Jaguar Land Rover opens winter testing facility in Minnesota

As it begins the rollout of the all-wheel-drive Jaguar XJ and XF models, Jaguar Land Rover has just announced that it has opened a new facility in northern Minnesota for winter testing. Located in International Falls, MN (on the US and Canadian border), the British automaker says it is one of the coldest locations in the Continental US. Jaguar's new Instinctive All Wheel Drive system was developed primarily to help sell more cars in the northern US, so it only makes sense to open a testing area in the US as well.
With temperatures that can drop to minus 55 degrees Fahrenheit, International Falls was chosen to mimic some of the worst weather a Jaguar or Land Rover will ever see. The grounds house testing chambers, various road surfaces and even a frozen lake. This new facility complements the hot-weather testing grounds in Phoenix, AZ.
The official press release is posted below.