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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.

Jaguar Land Rover invests $1.5B to build factory in Slovakia

Jaguar Land Rover will invest 1 billion pounds ($1.5 billion at current rates) to build a new factory in Nitra, Slovakia. Construction will commence in 2016, and the site will have an initial capacity of 150,000 vehicles a year when the first of them roll out in late 2018. JLR expects to employ 2,800 people there. JLR won't yet say what vehicle it will build in Slovakia, other than it will be an all-new aluminum model. The 2018 timing for the plant's start of production seems to coincide with the launch of the radically different next-gen Land Rover Defender, though. Earlier reports suggested that JLR also considered locations in North America, particularly Georgia, and Europe for the new factory. However, the company signaled the Slovakia choice earlier this year when it signed a letter of intent with the government there in August. The automaker then did a final feasibility study before committing to the site. The new factory continues JLR's recent manufacturing expansion. The company opened an engine plant in the UK last year and a factory in China. There will also be one soon in Brazil, and it will reportedly bid to buy the Silverstone Circuit as a new headquarters. JAGUAR LAND ROVER CONFIRMS NEW FACTORY IN SLOVAKIA • New world-class premium manufacturing facility confirmed in Nitra • The next stage of the Company's plans for sustainable global growth • Today's announcement also supports long-term investment in the UK Bratislava, Slovakia – Jaguar Land Rover has confirmed that it will be the first British carmaker to open a manufacturing facility in Slovakia. The announcement follows an agreement between the company and the Government of the Slovak Republic to build a new plant in the city of Nitra, western Slovakia. The new world-class GBP1 billion premium manufacturing facility will eventually employ around 2,800 people. Today's announcement follows Jaguar Land Rover's recent confirmation to double its investment in its engine plant in the UK to almost GBP1 billion – the largest injection into a new British manufacturing plant in decades creating several hundred new jobs. Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover commented, "Jaguar Land Rover is delighted today to welcome Slovakia into our family. The new factory will complement our existing facilities in the UK, China, India and Brazil and marks the next step in the company's strategy to become a truly global business.