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Jaguar Land Rover develops 'transparent' A-pillar and ghost car [w/video]

Jaguar and Land Rover are known for making highly covetable luxury, performance and off-road vehicles, but the British automakers are on a bit of a technology bent lately. Keen to show that it can not only keep up but lead the way when it comes to safety and convenience features, JLR has come out with two more systems to show the way forward. JLR's new 360 Virtual Urban Windscreen system, showcased on an XJ sedan, adopts two novel approaches to getting around town. First up is the Transparent Pillar system, which uses a combination of cameras and display screens embedded in the A, B and C-pillars to make them virtually disappear. Instead of acting as blind spots limiting the driver's visibility, the system uses the roof pillars to display what's going on around the car. If there's an obstacle hidden by the A-pillars, the system shows you the potential hazard as if the pillars weren't there, and brings the obstacle to the driver's attention. If the driver turns his or her head to see a vehicle passing alongside, it projects the vehicle on the inside of the B- or C-pillar. The second technology integrated in the next-generation head-up display is the Follow-Me Ghost Car Navigation system, which takes a page out of the video-game playbook by projecting a "ghost car" on the windscreen that the driver can then "follow" instead of listening to turn-by-turn directions or looking at a map in the dashboard display. The system is similar to what Jaguar recently showcased on an F-Type for track use, but applied for more practical use on city streets and highways. The release of these systems also follows the integrated smart navigation and infotainment system displayed on the Range Rover Sport and the Transparent Bonnet showcased on the Discovery Vision concept. Though these new technologies might not be quite ready for production applications, their impressive sum total goes to show that Jaguar Land Rover is ahead of the curve when it comes to reducing driver distraction and increasing the driver's visibility. Scope out the latest systems in the press release and video below for a closer look of what the future holds for British-style luxury motoring. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover mulling factory in Georgia?

London's Sunday Times reported last October that Jaguar-Land Rover was sniffing around The South looking for a potential manufacturing site, and was "talking to several southern states." We imagine Georgia was one of them; The Peach State has Kia Motors Manufacturing in West Point, it claims Porsche HQ as a resident, and soon the Mercedes-Benz regional office, too. The Atlanta Journal-Constitution has said that Governor Nathan Deal recently took the initiative to fly to the UK to "make prospect calls" with JLR executives about a deal. We don't have any details about the calls, but we'll guess that they involved Deal making a financial case for GA over other states while sipping a cup of tea. It's said that the English luxury maker wants to build a factory here with a 200,000-unit capacity, to take advantage of the same financial efficiencies that have planted other automakers in the US and Mexico; it opened a facility in China last year to build the Range Rover Evoque, Land Rover Discovery Sport, and the Jaguar XE, and is casting eyes over Brazilian and Saudi Arabian soil for other facilities. No timetable has been given for a decision. Related Video: News Source: Atlanta Journal-Constitution via Automotive News - sub. req.Image Credit: AP Photo/Tony Ding Government/Legal Plants/Manufacturing Jaguar Land Rover Luxury

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.