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Brabus takes on Range Rover Sport with Startech widebody kit

Of all the tuners this side of AMG, none are as close to Mercedes-Benz as Brabus. After all, when Daimler needed a tuner to spruce up the Smart car, it was Brabus that it turned to. But Brabus tunes vehicles other than Mercedes - it just uses, let's call it, a pen name. It brands them Startech, like the widebody kit it's developed for the new Range Rover Sport and will present at the Geneva Motor Show next week.
The modifications center around the carbon fiber body panels Brabus (excuse us, Startech) has developed for the British sport-ute that give it over two inches of added width. The wider fender flares encompass 23-inch wheels that are forged, ceramic-coated, skinned with low-profile rubber and fitted to a lowered suspension. The front and rear bumpers have been redone in plastic and can be fitted with or without the wider fenders, and there's a three-piece roof spoiler at the back.
Startech is also offering an upgrade for the 3.0-liter twin-turbo-diesel V6 that squeezes out an extra 31 horsepower and 59 pound-feet of torque for a total of 323 hp and 501 lb-ft, dropping the 0-62 time from 7.2 seconds to 6.9. The German tuner also has a wide array of interior modifications on offer, details of which you can read about in the press release below and scope out in the high-resolution image gallery above.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Volvo's EX30 woes, Rivian's big deal and the return of 'Crazy Taxi' | Autoblog Podcast #839

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a tight episode sure to make your holiday travel that much more vehicularly simulating. They start off with some updates on their recent drives. Greg has been in the 2024 Range Rover Velar and the 2024 Mercedes-Benz EQE SUV. Meanwhile, Byron just got the long-term 2023 Subaru WRX back from the shop with a pile of STI accessories installed — including a boomy new exhaust system! After that, it's on to news. The big items this week are the latest from Rivian, Volvo's EX30 launch drama and the return of an old-school automotive video game franchise: Crazy Taxi! After that, it's time to spend your money — with a twist! Autoblog Podcast #839   Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Volvo's European EX30 launch plagued by software issues, refunds Rivian's big deal Crazy Taxi returns! What we're driving Mercedes-Benz EQE SUV Range Rover Velar Long-term 2023 Subaru WRX Spend my money! Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Podcasts Toys/Games Land Rover Mercedes-Benz Subaru Volvo SUV Hybrid Luxury Rivian