Beautiful 2008 Range Rover Hse, Just Serviced, Loaded on 2040-cars

Auto blog

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Land Rover Defender V8, next Range Rover, new BMW M3 share the Nurburgring

From open-track days to 24-hour races, so many events are held on Germany's Nurburgring track that carmakers need to share the tarmac with their rivals to put new models through their paces. Industry pool days are normally closed to the public, but a seven-minute video reveals what Land Rover, BMW, and several others are testing. Posted on YouTube by StatesideSupercars, the video shows prototypes racing around the track in the mid-summer heat. Land Rover's engineers are busy putting the final touches on the V8-powered variant of the new Defender, which our spies have previously spotted testing in its home country of England, and they're developing what looks like the high-performance, SVR-badged version of the next-generation Range Rover due out in 2020. As we reported earlier in 2020, the hot-rodded Defender packs a 5.0-liter V8 between its fenders, though its horsepower and torque outputs remain under wraps. Unverified rumors claim it will arrive as a limited-edition model to avoid sending Land Rover's fleet-wide CO2 emissions through the roof. And, the video confirms chassis engineers have made extensive modifications to the SUV's suspension, partly to keep body roll in check. Walking down the pits, members of BMW's testing team are getting up early to put track miles on an enigmatic variant of the face-lifted M5, and on the next-generation M3. We've already seen the M5 in the metal, so why is it still camouflaged? One possible answer is that we're looking at the rumored CS version, which should receive a 641-horsepower V8 thanks to software tweaks and a better cooling system. The simpler (and more boring) possibility is that BMW isn't quite done testing the M5, and it doesn't want to waste time removing the black and white wrap. Your author regularly spotted i8 prototypes in full camouflage regalia months after its debut. As for the M3, much has already been said about its mammoth grille, which seemingly mirrors the one worn by the new 4 Series. Autoblog drove a pre-production prototype in June and walked away impressed. It receives an evolution of the X3 M's 3.0-liter straight-six turbocharged to 473 horsepower, though selecting the optional Competition package will increase that figure to 503. And, fear not: The six-speed stick is coming back. Land Rover and BMW aren't the only companies playing on the 'Ring.

Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video: