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Jaguar XE to be built in China

After a six-year absence, the Jaguar XE will return that most English of automotive companies to the compact premium segment, the brand's first whole-hearted launch into that market. For certain Western markets it begins production at the Land Rover plant in Solihull early next year, but it will also continue the brand's venture in to China having been chosen as the first Jaguar to be built there, according to a report in Automotive News. Jaguar-Land Rover owns a plant in Changshu, a joint venture with Chery Automobile, that started building the Range Rover Evoque this year and will add the Land Rover Discovery Sport. Previously, The Leaping Cat was selling cars built from kits at its factory in Pune, India. The brand figures to sell 20,000 cars in China next year, which would be less than a fifth of in-country sales for the JLR group, but the XE is the "spearhead vehicle" that "could make significant inroads" there, according to Jaguar. For comparison, Audi moved 120,450 A4s alone and BMW sold more than 100,000 3 Series models in China in 2013. Globally, Jaguar is predicted to sell 80,000 units this year. By 2017, after the release of the XE, new XF and coming crossover, plus factory expansions in China, Brazil and Saudi Arabia, it hopes to get that number up to 200,000 units; Forbes has a piece detailing why they think it's possible. The JLR group is shooting for a target of 850,000 units worldwide by 2020. Featured Gallery 2016 Jaguar XE: Paris 2014 View 12 Photos News Source: Automotive News Europe - sub. req. via Paul TanImage Credit: Copyright 2014 AOL Plants/Manufacturing Jaguar Land Rover Luxury Sedan jaguar xe jlr

New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar Land Rover CEO: Wrong Brexit deal will cost thousands of UK jobs

BIRMINGHAM, England — The wrong Brexit deal could cost tens of thousands of jobs, the boss of Britain's biggest carmaker Jaguar Land Rover warned on Tuesday, saying he had no idea whether his plants would be able to operate after Britain leaves the European Union next year. Ralf Speth also said that the company would not be able to build cars if customs checks meant that the motorway to and from the southern English port of Dover, which is used to transport components, becomes a "car park" due to snarl-ups of people no longer able to move freely among EU countries. Speth made the warning at a conference in Birmingham, central England, speaking shortly before Prime Minister Theresa May, who is battling to have her so-called Chequers Brexit plan accepted by many in her Conservative Party as well as the EU ahead of Britain's departure from the bloc on March 29. "A thousand (jobs were) lost as a result of diesel policy, and those numbers will be counted in the tens of thousands if we do not get the right Brexit deal," warned Speth, referring to redundancies made earlier this year at the firm. "Currently I do not even know if any of our manufacturing facilities in the UK will be able to function on the 30th," he said. The boss of JLR, which built nearly a third of Britain's cars last year, also said long-standing issues around low productivity in Britain could be compounded by a Brexit agreement which made the country less competitive. "It is thousands of pounds cheaper to produce vehicles for instance in Eastern Europe than in Solihull, and what decisions will I be forced to make if Brexit means not merely that costs go up but that we cannot physically build cars on time and on budget in the UK?" he said.Reporting by Costas Pitas