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Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar likely moving HQ to Britain's most iconic racetrack

Jaguar Land Rover looks increasingly likely to make Britain's iconic Silverstone race track the automaker's new headquarters. There isn't a final deal in place yet, but the British Racing Drivers' Club, which owns the circuit, plans to have the membership vote on whether the negotiations should move forward, according to Autosport. BRDC leaders already presented the plan to members, and they were open to the idea. "The response was favorable so we will now set up an EGM for the members to vote and give the board a mandate to proceed with the deal and continue with the negotiations with JLR," BRDC president Derek Warwick told Autosport. There's no guarantee yet that JLR actually completes the deal. "There's still a lot of work to do to get the deal to where both sides are happy and more importantly what's right for the BRDC and its members." Warwick said. Rumors in early December suggested JLR was among the firms submitting bids to purchase the track, and the automaker allegedly offered 22.7 million pounds ($34.1 million at the time) for it. The company would also reportedly invest nearly $80 million to renovate the site, including adding a museum, experience center, hotel, and offices. The track would still be open for motorsport, too. Silverstone has hosted the Formula One British Grand Prix many times over the decades, and organizers signed a 17-year deal in 2009 to keep things that way well into the future. Series like the FIA World Endurance Championship, MotoGP, and British Touring Car Championship also compete there. Related Video:

Jaguar Land Rover says key models in short supply, some have six-month wait lists

Care for a bit more proof that the Jaguar Land Rover portfolio of vehicles is the best it's ever been? Well, the Indian-owned pair of brands saw a record year in 2013, while 2014 has seen a 14-percent increase in sales. The crazy thing is, though, is that figure could be even higher, provided the company had the production capacity.
JLR is running a six-month waiting list on two of its most popular models, the Range Rover Sport (above) and Range Rover. According to Mark White, the company's chief technologist for body engineering, the blame can be placed on the paint shop at the company's Solihull factory, in the UK.
"We will probably max out the paint shop before we max out the body shop. Putting the second body shop in has given us the flexibility to ebb and flow the different models that go through there and meet the capacity demands we've got," White told Automotive News. "However, you always hit a bottleneck somewhere. And the paint shop is probably going to be the next biggest obstacle."