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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.