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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar Land Rover details JustDrive connectivity suite

JustDrive will allegedly deliver on the long-promised idea of natural communication between driver and car.
Jaguar Land Rover's all-new InControl system is set to get a big bump as the British company will add a new service called JustDrive, which expands on the smartphone-focused infotainment system by adding a singular voice controller for a wide array of the system's currently available apps.

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.