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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

2019 Mercedes-Benz G-Class vs big luxury off-roaders: How they compare on paper

During our first drive of the 2019 Mercedes-Benz G-Class, the all-new SUV's product manager was asked to identify competitors that might have been benchmarked in its development. The look on his face was about the same as if someone had asked him to recite King Lear in Klingon. As far as Andreas Hoeppel was concerned, the G 550 and AMG G 63 doesn't actually have a rival, or at least something the engineers and designers thought to compare it against. The G-Class is a G-Class, who cares what the other guys are doing? Well, in case you care, we figured we'd plug the new G-Class' specs into the old Autoblog Comparo Generator 3000 (TM) to see how the G 550 and AMG G 63 compare to the Range Rover and its mightiest SVAutobiography Dynamic model, plus the Lexus LX 570 and Bentley Bentayga V8. Frankly, Heir Hoeppel was onto something as each of these is wildly different. But, they do share some common elements: giant size and weight, ultra-lux interiors, and far more off-roading capability than other luxury SUVs offer and any of its owners are likely to ever utilize. Sad. So enjoy this trip down specification lane, and if you're still left hungry, you can always check out our Range Rover comparison or create your very own comparo. Off-Road Clearances and Capability All the fancy off-roading software and special cameras in the world won't do you a lick of good if your SUV is too close to the ground or has low-hanging body work that'll get easily ripped off. As such, check out each of these uber-SUV's ground clearance, approach and departure angles, and wading/fording depths. In this case, the Range Rover has an advantage due to its air suspension that can raise itself into an Off-Roading height that's a whopping 2 inches higher than the new G-Wagen. Sadly for itself, Lexus only provides figures for its air suspension when in normal height. It could match or surpass the Range Rover for all we know (but doubt it). As Land Rover does provide figures for the Range Rover's approach and departure angles in normal and Off-Road height, you can get an idea of just how much clearance the new G-Wagen has without any fancy (and expensive to fix) raising and lowering air suspension hardware. In fact, its departure angle is better than even the Range Rover's Off-Road height. Bentley doesn't provide any such information despite touting the Bentayga's surprising off-roading talents.