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Jaguar Land Rover may buy Silverstone racetrack for new HQ

Jaguar Land Rover might add another chapter to its venerable motorsports legacy by purchasing the revered UK racetrack Silverstone to use as its new company headquarters. JLR could reportedly offer 22.7 million pounds ($34.1 million at current rates) to buy the circuit, according to Automotive News Europe, which cites several British media sources. The British automaker would then invest the equivalent of $78 million to turn the historic track into a celebration of the brand, including a museum, experience center, and hotel. The company would also construct space for its marketing team and engineers, Automotive News Europe reports. Motorsports would still continue there, too, which means the course's Formula One legacy is safe. Neither JLR nor the British Racing Drivers' Club, which leases the track, have confirmed the rumors. The BRDC only suggested that it received several confidential offers to purchase the circuit. Silverstone has a motorsports history that goes back to the late 1940s and is often the home to the Formula One British Grand Prix. The track's organizers have a long-term deal to continue hosting the F1 race, too. Today, the course also features major events from MotoGP and the FIA World Endurance Championship. In November, Jaguar released a video that celebrated some of its legacy at Silverstone by bringing the modern XJR and Le Mans-winning XJ-R9 LM at the track. If the company's purchase happens, you can expect to see a lot more Jags and probably some Land Rovers lapping the course. Related Video:

Jaguar Land Rover reveals Bond cars [w/video]

We interrupt your regularly scheduled Frankfurt Motor Show coverage to bring you something far cooler. Jaguar Land Rover has officially introduced the cars it's lending to the latest James Bond film, Spectre. There's not much that wasn't previously covered as part JLR's February 2015 release, although there are some comments from the stars, as well as a pair of behind-the-scenes videos. At the very forefront of the British brand's charge is the Jaguar C-X75, the stillborn concept that set hearts aflutter with its handsome looks and its innovative turbine-powered drivetrain. According to Jaguar Land Rover, the orange supercar will be piloted by baddie Dave Bautista as part of an enormous chase scene throughout Rome. Meanwhile, Eve Moneypenny, played by Naomie Harris in her second Bond flick, will pilot the blacked-out Defender. For those that remember Skyfall, Miss Moneypenny spent most of the film's pre-title sequence tearing through Istanbul, Turkey behind the wheel of a silver Defender. Joining the Defender is the most powerful vehicle Land Rover has ever produced. The new Range Rover Sport SVR will show up wearing a menacing black paint job and featuring some extra lighting on both its roof and in its bumper. It's not clear who will be driving the 550-horsepower SVR, but in the photos released by JLR, it's shown trading places with a pair of Defenders as they rampage through the Austrian snow. Check out the photos of the vehicles below. You'll find both studio stuff and some set photos. There's also a full press release from JLR, as well as a pair of behind-the-scenes videos. Show full PR text Jaguar and Land Rover stunt vehicles Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender make international debut in Frankfurt, Germany ? SPECTRE cast members Naomie Harris and David Bautista attend star-studded event ahead of reveal at motor show ? Guests entertained by British singer and musician John Newman ? Jaguar Land Rover Special Vehicle Operations [SVO] as well as Jaguar and Land Rover Design worked with filmmakers on the conception and creation of the Bond ? SVO is responsible for the most luxurious and highest performing cars that Jaguar Land Rover makes ? Jaguar and Land Rover to release exclusive and interactive behind-the-scenes SPECTRE content on www.JaguarUSA.com and www.LandRoverUSA.com (FRANKFURT, GERMANY) – September 15, 2015 - Today, Jaguar Land Rover celebrated their vehicles appearing in the new Bond adventure, SPECTRE.

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.