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Jaguar Land Rover Special Vehicle Operations could build standalone models

Jaguar Land Rover may be set to turn its Special Vehicle Operations division into something much bigger than a mere in-house tuner. Bloomberg spoke to the head of JLR's high-performance, customization outfit, John Edwards, who hinted that his team may move beyond simply modifying F-Types, Range Rovers and the like. "We're certainly looking at that, and we've got the capability to do that," Edwards told AN. "Is there an opportunity for us to do a completely standalone car? Maybe." Such a move into full-scale, standalone models would be a big step, particularly for a division that's still kind of in its infancy. Bloomberg references the success of Mercedes-AMG, but the German division has had the benefit of decades of growth. AMG spent years and years building high-performance versions of all manner of mainstream Mercedes vehicles, before moving onto cars like the SLS AMG and AMG GT, which have no mainstream analog. In other words, AMG had a long time to develop a reputation building high-performance vehicles that people know and recognize before it moved into building vehicles of its own. We aren't entirely convinced that SpecOps wouldn't benefit from taking a similar approach, delivering additional SVR vehicles, like the rumored XE SVR, before striking out on its own. We'd like to know what you think, though. Is it already time for Special Vehicle Operations to build standalone models, or should it learn to walk before it runs by modifying more of Jaguar Land Rover's existing product. Have your say in Comments. Related Video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Aston Martin DB10 spied in action on James Bond Spectre set

Spectre, the next film in the James Bond franchise, is due for release on November 6 of this year. That means there's filming happening right now all over Europe as scenes are stitched together, and one of them involves the Aston Martin DB10 shuffling through maneuvers at Blenheim Palace in Oxfordshire, England. Our guess is that Bond has become an unwelcome guest at a fancy event – there's a Porsche 959 and a Bugatti EB110 in the courtyard – which is why he is forced to make one of his quick-reversing escapes under fire. While that was being captured last week, the Spectre production crew put together another behind-the-scenes clip from filming in Austria, which gives us a look at the Range Rover Sport SVR and Land Rover Defender "Bigfoot" crushing it up some snowy mountain passes. That clip is below. Yes, we're excited. News Source: L Verse Studios via YouTube, Motor Trend TV/Movies Aston Martin Land Rover Coupe SUV Luxury Off-Road Vehicles Performance Videos spectre aston martin db10