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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar Land Rover releases a vintage-looking infotainment system for classics

Jaguar and Land Rover have a new option for owners of its older vehicles: a touchscreen infotainment system. Much like the Porsche classic infotainment head unit released a few years ago, this one tries to blend in with its interior surroundings. Five distinct designs of these "Classic Infotainment Systems" are offered in an effort to have an option that fits well with the interior of any particular car offered by Jag or Land Rover over the past few decades. Chrome and black options are available for Jaguars, while brushed aluminum and black are the choices for Land Rovers. The infotainment system has navigation with 2D or 3D maps and Bluetooth audio. Sure, you don't need to stream Spotify in a 1970s Land Rover, but now you can. Jaguar says it'll offer much higher quality sound with a 4 x 45 watt output from the single DIN head unit, but you might need to upgrade those ancient speakers to actually take advantage of it. There's no mention of satellite radio like Porsche's unit offers, unfortunately. It is a radio though, so we get both AM and FM functionality. Jaguar says it's "compatible with negative earth vehicles" (newer vehicles use negative grounding systems) and retails for $1,796 before taxes in the U.S. You can buy and have it professionally fitted at an "authorized" Jaguar or Land Rover dealer if you'd like as well. It's easy to shake your fist at such a device for classic cars, but this head unit tried hard to be an elegant piece — we're still not sure about slotting it into an old E-Type though... Here are U.S. specific model fitments: Jaguar XJ40; XJS; XJ Series 3 Sedan Land Rover Defender 90, 110; Range Rover Classic (93-96); Discovery 1 (94-98); Freelander (97-04) Related Video: Featured Gallery Jaguar Land Rover Classic Infotainment System News Source: Jaguar Jaguar Land Rover Technology Infotainment