2008 Range Rover Sport on 2040-cars

Auto blog

Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

Jaguar Land Rover to cut workforce by 2,000 in push toward electric future

Jaguar Land Rover said on Wednesday it would cut 2,000 jobs from its global salaried workforce, just days after announcing its luxury Jaguar brand will be entirely electric by 2025 and e-models of its entire lineup will be launched by 2030. "The full review of the Jaguar Land Rover organization is already under way," the company said in an emailed statement. "We anticipate a net reduction of around 2,000 people from our global salaried workforce in the next financial year," it said. However, it added that the organizational review did not impact hourly paid, manufacturing employees. JLR, owned by India's Tata Motors, said earlier that its Land Rover brand will launch six fully electric models over the next five years, with the first in 2024. Known for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar faces the same challenges as many other carmakers as it transitions to electric vehicles while trying to retain the feeling and power of a luxury combustion engine model. Last month, Tata Motors said it was concerned by semiconductor shortages and Brexit-related supply disruptions as its luxury car sales recover, although the Indian automaker added these had not yet hit production. Tata Motors posted three straight quarters of losses as the COVID-19 crisis dented sales, exacerbating uncertainties over Britain's exit from the European Union, weak demand and rising costs, but had bounced back to clock a profit in its third quarter to the end of December. The 2,000 reduction in JLR's non-factory jobs was reported earlier on Wednesday by Sky News.

JLR shares backstage 'No Time to Die' Range Rover Sport SVR carnage

James Bond's latest adventures will take him to Norway and Scotland, as seen in the trailer for the upcoming "No Time to Die." Somewhere along the way, the British spy encounters a pair of Range Rover Sport SVRs, the ultimate high-performance SUV from JLR's Special Vehicle Operations division in one of the movie's centerpiece car chases. Now, the company has given us a behind-the-scenes look at its filming, and the automotive carnage that ensues. The filmmakers wanted to take a Bond action sequence off-road, and chose the Range Rover Sport SVR as the the bad guys' pursuit vehicle. Armed with a JLR product placement deal (Bond drives a new Defender in another part of the movie) the henchmen had no qualms picking one of the most expensive things on the menu. Unfortunately, that also makes is a bit hard to watch when machines that start at $115,000 are totaled as they careen through the air or roll onto their roofs. The SVRs share a 5.0-liter supercharged V8 with the Jaguar F-Type SVR and are the most powerful vehicles in the Land Rover portfolio. With 575 horsepower and 516 pound-feet of torque on tap, translating to a 0-60 time of 4.3 seconds, they're the perfect weapon for chasing a super-spy down a dirt road. As for Bond himself, 007 makes his escape in a decades-old yellow Toyota Land Cruiser Prado. Specifically, it's a 90-series, a smaller version built from 1996 to 2002 that was never sold in the U.S. but remains popular in other parts of the world. The most powerful engine had just 190 horsepower from a 3.4 liter V6 shared with the similar-era 4Runner. Despite the power discrepancy, Bond manages to dispatch the Range Rovers in spectacular fashion. Wait, this is a Range Rover promo, right? "All the stunts are for real, there's nothing that's CGI'ed," said Neil Layton, the film's action vehicle coordinator. "So to make the cars more dramatic on the screen, we had to turn off a lot of safety feature aids that's on there." Interestingly, another non-JLR product shows up in the video as well. The camera car is a blacked out (to minimize reflection in other cars) Ford F-150 Raptor outfitted with a massive rooftop boom. "No Time to Die" is hits the screens on October 8. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.