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Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Xcar drives Jaguar C-X75, other Spectre villains of 007

James Bond returns to US theaters very soon in Spectre, and with the action-packed film wrapped, the producers are lending out the keys to some of the movie's automotive stars. We've already seen Jay Leno behind the wheel of Bond's Aston Martin DB10. Now, Xcar's Alex Goy has taken a turn in some of the flick's villainous rides from Jaguar Land Rover, including a very special Jaguar C-X75. The crew from JLR's Special Vehicle Operations team certainly did an impressive job of giving the movies baddies some appropriately nefarious rides. To challenge Bond, they turned the Land Rover Defender into a beast with chunky, off-road tires and blinding-spot lights. They also made the Range Rover Sport SVR even more diabolical than normal with a blacked-out look and LED lightbar. Of course, the king of Spectre's villain cars is the C-X75. According to Goy, most of the ones in the movie use the company's 5.0-liter, supercharged V8, but two are actually original prototypes with the hybrid setup. He gets to drive one of those special examples in this clip. While limited to some low-speed cruising, the coupe still looks wonderfully menacing on the road. Related Video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.