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SVR plans to tune electrified Jaguar-Land Rover models, but not the I-Pace

Jaguar-Land Rover's SVR division has only put its name on high-horsepower gasoline-burning cars, like the XE Project 8 built in strictly limited numbers. It's open to the idea of tuning electrified models, whether they're electric or hybrid, but it confirmed it's not currently planning on making a spicier evolution of the I-Pace. "We will be developing electrified versions of our cars, be that fully electrified or plug-in hybrids," affirmed Michael van der Sande, the division's managing director, in an interview with Auto Express. But although the electric I-Pace (pictured) raced in a one-make race series held on the sidelines of Formula E events for two seasons, and SVR could credibly claim to inject track DNA into a street car, it stressed the I-Pace doesn't appear in its product plans for reasons that remain a little bit murky. Jaguar announced the end of the eTrophy series in May 2020, which might explain why it's reluctant to exploit racing's marketing power. "There are other various things we are working on which we can't talk about, but we're very interested in electrification. That's why we got involved in eTrophy," van der Sande clarified. "The technology transfer, the learning applies to that car and other cars but we're not planning an SVR I-Pace at the moment." His comments confirm we'll need to be patient to see what SVR's take on an electric or hybrid car looks like. One of the first electrified models to receive the go-fast treatment might be the next-generation XJ tentatively scheduled to make its debut before the end of 2020. It will be exclusively electric, though it won't look as radical as the I-Pace, so Jaguar will need to find a way to replace the hot-rodded XJR 575 model it positioned at the top of the last-generation model's line-up. It's not too far-fetched to speculate the next Range Rover also due out in the coming months will receive some degree of electrification, and it could spawn an SVR-tuned model, too. Related Video:    

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Pivi Pro Jaguar Land Rover Infotainment Review | A massive improvement

Infotainment systems in Jaguar Land Rover products have irked us for a long while. They’re generally a good step — or several — behind other luxury automakers' infotainment systems in terms of features and looks. But the big problem has always been their functionality. Even right out of the gate, they exhibited an undue amount of lag and general bugginess. Pivi Pro is supposed to change all of that. ItÂ’s JLRÂ’s completely new-from-the-ground-up infotainment system that is quickly spreading across the companyÂ’s range of products. It features a new screen size and layout. Plus, the software itÂ’s running is vastly different from what we saw previously. Our Byron Hurd got a first taste of it with a number of JLR products in a short period of time and found it to be a big improvement. Now, weÂ’ve had a new Land Rover Discovery in the garage for a longer period to fully suss out the system. Will it hold up? Watch the video above for a quick tour, and keep reading for some more detailed thoughts. Before diving in too deep, you should know off the top that Pivi Pro is a massive improvement over JLR infotainment systems of old. There are still some issues, but the new systemÂ’s performance is exponentially better than what itÂ’s replacing. This is partly thanks to it now running off its own backup battery. This allows the whole system to load immediately upon startup, ensuring that you arenÂ’t sitting and waiting for items to populate after you press the start button.  The new 11.4-inch screen this software plays on is splendid to both look at and touch. ItÂ’s a super-high-resolution panel, and it takes to our inputs quickly and without protest. The new UI layout makes things easier and prettier, too. All of your important items are tucked into a panel on the left, making them super easy to find and select. Plus, a sticky “home” button means you can always find your way out of menus when youÂ’re done diving around. We dig the three-panel home screen and its minimalist style, but for those who might favor maximum functionality over a pretty home screen, you can replace this with rows of app icons. For those wanting to use their phones, there is indeed an in-car WiFi data plan available to buy. Plus, JLR newly allows you to connect two devices via Bluetooth instead of just one. Both Apple CarPlay and Android Auto are nicely integrated with this new system.