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Jaguar Heritage to auction off part of its classic-car collection

A few years back it was reported that Jaguar Land Rover had purchased the James Hull classic car collection in its entirety. The collection is beyond significant, as it was at the time of sale the biggest single collection of British cars in the world and the largest private car collection in the UK. Consisting of 543 cars, it ranged from the mundane to the obscure, including some extremely rare prototypes. There were 130 Jaguars, for example, from the C-type to the D-type to the XKSS. When the cars were put up for sale in 2014, the asking price was a not-insubstantial $170 million. JLR didn't reveal how much it spent to buy the cars, but now it seems the carmaker is about to recoup some of those costs. At least 50 cars from the collection will be sold by auction house Brightwells, as part of the Affordable Classics at Bicester sale on March 21; some reports have said JLR would be eventually offloading as many as 100 cars. Looking at the listing, there are some definite gems in there. Not all cars are British, as there are Citroens, Mercedes-Benzes, a Fiat and a Goggomobil. Jaguars and Land Rovers are notably absent from Brightwells' listing, which we take as a clue that the sale will consist of cars not crucial to JLR's wellbeing and heritage. That said, for a lover of British cars there's a possibility to grab something truly interesting: For example, the Reliant Scimitar Ferguson 4x4 Prototype must be worth preserving. A 4WD pioneer also known for Massey-Ferguson tractors, Ferguson fitted its system in Jensens as well as a prototype 4WD Mustang in the 1960s. The fiberglass-bodied Reliant sports car is an interesting sidenote in Ferguson's history. Then there's a Vauxhall Chevette 2300 HS, which is a veritable rally-bred RWD hot hatch in comparison to the American market Chevrolet Chevette, its distant relative. On the hot hatch front, there are also Metro and Maestro turbos, which offer plenty of poke in a light, boxy body. Or if you view the internet's popular "Worst Cars Ever Made" lists as shopping lists, you could build your own collection of slightly dodgy cars: Start with the unfortunate-looking Vanden Plas Allegro, continue to the malaise-tastic Morris Ital Camper, and finish it off with a late-model Lada Riva wagon from the mid-1990s. Some cars are in tip-top shape, and some are best seen as restoration projects, like the very pretty Borgward Isabella coupe from 1960.

Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover seeks to block U.S. imports of Porsche, Audi, Lamborghini, VW SUVs

You wouldn’t know it was about Jags and Lambos, to judge by its rather dry name: In the Matter of Certain Vehicle Control Systems. But thatÂ’s the complaint Jaguar Land Rover Automotive Plc filed on Thursday to block U.S. imports of Porsche, Lamborghini, Audi and Volkswagen sport utility vehicles it says are using its patented Terrain Response technology without permission. Jaguar Land Rover, a British carmaker owned by IndiaÂ’s Tata Motors Ltd., said in its filing with the U.S. International Trade Commission that the technology helps negotiate a “broad range of surfaces” and is a key feature in JaguarÂ’s F-Pace and Land Rover Discovery vehicles. “JLR seeks to protect itself and its United States operations from companies that have injected infringing products into the U.S. market that incorporate, without any license from JLR, technology developed by JLR and protected by its patent,” JaguarÂ’s lawyer, Matthew Moore, said in the filing. Representatives of Volkswagen didnÂ’t immediately respond to emails seeking comment on the complaint. Jaguar wants to block imports of PorscheÂ’s Cayenne; LamborghiniÂ’s Urus; AudiÂ’s Q8, Q7, Q5, A6 Allroad and e-tron vehicles; and VWÂ’s Tiguan vehicles. It said there are plenty of other luxury midsize SUV and compact crossover vehicles to meet consumer demand if the SUVs are banned from the U.S. Still, the premium Porsche and Audi lines provide much of the profit VW is using to fund its investments in technology for electric vehicles, autonomous vehicles and further innovations. In addition to the four brands, Volkswagen Group owns other upscale nameplates, including Bentley and Bugatti. The International Trade Commission is an independent, quasi-judicial agency that investigates complaints of unfair trade practices, like patent infringement. It canÂ’t award damages but does have the power to block products from entering the U.S. Owners of patents and trade secrets like it because it can work faster than the federal district courts -- the typical investigation is completed in 15 to 18 months. But Jaguar also filed patent lawsuits against the companies in federal courts in Delaware and New Jersey, seeking cash compensation for the use of the technology. Those cases are likely to be put on hold once the trade commission launches its investigation. The case is In the Matter of Certain Vehicle Control Systems, 337-3508, U.S. International Trade Commission (Washington).