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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar Land Rover moves closer to building Slovakia plant

Jaguar Land Rover has announced its intention to build a new assembly plant in Slovakia. Though it has yet to make the final decision, the British automaker has signed a Letter of Intent with the Slovakian government. Its next step is to launch a feasibility study before committing. If the company does go ahead with plans, it wouldn't be the first automaker – or even the first European luxury automaker for that matter – to start producing in Slovakia. Nor would it be the first Jaguar Land Rover plant outside the UK, either. The Volkswagen Group, PSA Peugeot Citroen, and Kia all manufacture in the Central European country. VW's Bratislava plant in particular handles production of the Touareg, Audi Q7, and Porsche Cayenne. In the past few years, JLR has expanded its production capacity to new locations outside of the UK. It has a new factory in China, one under construction in Brazil, and has been manufacturing in India – home country of its parent company Tata – since 2011. It recently announced a manufacturing contract with Magna Steyr in Austria, and is investing in its facilities back home as well. Though yet to be finalized, the prospect of manufacturing in Slovakia has proven more favorable to JLR than other locations in Europe or in the United States or Mexico – all possibilities that the company says it looked into. It has yet to reveal just what it would produce there, saying only that "the plant would manufacture a range of aluminium Jaguar Land Rover vehicles," that the plant would be earmarked to come online in 2018 and eventually ramp up production to 300,000 vehicles. The prevailing wisdom would seem to indicate, however, that the site is being considered for the next-generation Land Rover Defender. Related Video: JAGUAR LAND ROVER UNVEILS NEXT STAGE OF GLOBAL EXPANSION PLANS - Letter of Intent signed for potential new plant in the Slovak Republic - Indicates the next stage of the Company's expansion plans to support a competitive global business in the future - Jaguar Land Rover's global expansion underpins long-term investment in new vehicles and technologies in the UK Coventry, UK – Jaguar Land Rover has signed a Letter of Intent with the Government of the Slovak Republic for the potential development of a new manufacturing plant in the city of Nitra in western Slovakia. With its established premium automotive industry, Slovakia is an attractive possible development opportunity.

Jaguar Land Rover backs Arc startup that sells $100,000 electric motorcycles

Before it even put its first motorcycle on the road, new startup Arc reeled in a major player to back its ambitious product plan. In conjunction with the reveal of the fully electric Vector superbike at the Esposizione Internazionale Ciclo Motociclo e Accessori ( EICMA) show in Milan, Jaguar Land Rover (JLR) announced it is placing capital in Arc, using JLR's investment company InMotion Ventures. Arc claims the Vector is the first all-electric motorcycle with integrated Human Machine Interface (HMI) to come to market. Arc, not to be confused with Keanu Reeve's Arch motorcycle company, has a pretty typical mission statement: "To use progressive design and technology to transform people's relationship with an automative experience. For us, for you, for our planet." At the core, Arc wants to make connected, clean, exclusive superbikes, and the Vector is its first try. Although Arc didn't get into the nitty gritty details about the make-up of the bike, it did give some surface specs and information. The bike's structure is built using a carbon composite to create a "unique Arc battery monocoque." Weight is also kept low using carbon fiber swing arms. There is no mention of the size or type of electric powertrain, but Arc claims it will have a highway range of about 120 miles or a city range of 170 miles on a single charge. Arc says it will be able to sprint from 0 to 60 miles per hour in 2.7 seconds and has a top speed of 124 mph. Stopping power comes from a Brembo brake system, while ride and handling relies on Ohlins dampers. The launch does not stop at the motorcycle, but includes gear, as well. The Vector links up with a jacket and a helmet for a fully connected experience. Partnering with U.K.-based impact protection design company Knox, Arc created the Arc Pilot System. Using audio, the armored Origin riding jacket provides haptic feedback based on numerous riding inputs to help keep the driver safe and aware. Furthermore, Arc linked up with luxury helmet maker Hedon to build the WiFi-connected Zenith helmet that houses an integrated projection heads-up display. In addition to showing things such as speed or battery life of the bike, the helmet uses a built-in rear camera to display other vehicles in the rider's blind spots. The rider can command the system using controls on the bike or via voice commands.